One Nation Under YouTube

Barack Obama

Just one day after the Inauguration of our 44th president, I decided to conduct a small experiment using Google. I was interested in seeing how much of the news coverage regarding Barack Obama and the inaugural festivities was coming from YouTube. After all, this was the politician who had embedded a YouTube video on his own website two weeks after winning the election, extemporaneously creating the first digital Fireside Chat as he discussed our economy in the three-minute message. The video went from precedent-setting to viral in just a few short hours, causing The Huffington Post to dub the future leader of the free world “Franklin Roosevelt 2.0” while the stately Washington Post heralded the “YouTube presidency.”

A search for Barack Obama’s inauguration produced over six million results, with YouTube in the No. 3 position. Barack Obama’s inaugural speech produced 1.25 million results, with YouTube holding the No. 2 slot. Obama inauguration generated almost 20 million results, with YouTube again in the No. 3 position, while Obama becomes president produced a whopping 31 million plus results and YouTube came in at the No. 10 spot. Admittedly, there were plenty of relevant searches that did not feature YouTube in the first 10 results, but I think you get my point – YouTube is relevant, increasingly trustworthy, Johnny-on- the-spot when it comes to the speed of video footage being uploaded to the site, and nearly ubiquitous at this point when it comes to Internet video inclusion on search results pages.

I point all this out to our dedicated readers because it becomes ever-more apparent that Web video is here to stay, and to continue expanding like our eons-old universe. The medium of video coupled with the worldwide access provided via the Internet makes Web video an amazing way to communicate on multiple levels. YouTube and other sites like it enable anyone to promulgate their message – commercial, recreational, informative – with subtlety and nuances.

Even eloquent presidents can benefit from this great online resource, so why shouldn’t you? Let the Internet video marketing firm known as Fathom assist you in video marketing for the 21st century.

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  • It obviously helps when you’re famous. Not sure I’d don’t think I’d like to be president – too hard to make them all happy. But I do value Web video. You don’t need tons of visitors to the video to expand your business Internet presence and showcase something. While you may not hit the viral jackpot, relevant traffic still helps – and video is another good source for providing that traffic continuously once it’s posted. Creative marketing begins with your own website – telling your core audience what you’ve posted.

  • Paul Richlovsky says:

    Another interesting aspect of President Obama’s use of online media is that you can also download his weekly radio addresses (and other official recordings) as podcasts in iTunes:

    This is another contemporary textbook marketing example of making content available in the format(s) that people want to consume. (By the way, if you don’t have iTunes installed on your computer, you won’t be able to view the above link.)

  • I heartily approve the George Clinton reference!

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