Nurturing Across the Student Life Cycle: A Guide for Higher-Ed Marketers

1 in 4 prospects researching schools look for information only on the Web.

Imagine being able to predict which prospects will turn into enrollments or drop off within 30 days. Then consider being able to have this power while lowering the cost per enrollment to 1/6 that of the usual channels.

Do your marketing and admissions departments struggle with finding new, cost-effective ways to recruit and retain students? At the same time, are alumni programs and institutional advancement treading water?

If so, check out our new guide for higher-ed marketers and discover how to earn $26 for every $1 as you:

  • Recruit students with high impact
  • Reduce their discount rates
  • Retain students
  • Engage alumni and promote advancement

Download Fathom’s new comprehensive guide: 

Nurturing Across the Student Life Cycle

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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