New York Times Reveals Internet Video Strategies for Small Business Success

Even the mighty New York Times recognizes it – the times are a ‘changing and online video is an amazingly effective and inexpensive way to get your message out to web viewers about your business’ products and services.

In a recent online piece in their Small Business section, the Times lays bare some great reasons and strategies for jumping on the Internet video bandwagon – including  creating a free brand channel on YouTube, showcasing your best and brightest products as demos, and making instructional videos that help viewers learn more about your products and how to use them correctly.  The article focused on a small company named Ceilume and chronicles how web video played a big part in their marketing efforts, to much success.

The New York Times piece is just one more voice crying out for common sense in the Cyber Age. What television was to the Fifties, Internet video is to the Twenty-Tens. But don’t take our word for it – read the NY Times article in its entirety right here. Then get ahold of the creative marketing mavens at Fathom and allow us to help you show the world what you’re all about through online video production & marketing.  We’d love to help you succeed, with style.

About Daiv Whaley

Working at Fathom for the past 9.5 years, Daiv learned SEO and Internet marketing from the ground floor up. He's developed content strategies for numerous clients, written for multiple industries, managed accounts and written and produced online videos. He's also had a cable access TV show, created several video art installations, been a Rock journalist, and enjoys blogging about content marketing and SEO as well as digital strategy for manufacturers.

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