Even the mighty New York Times recognizes it – the times are a ‘changing and online video is an amazingly effective and inexpensive way to get your message out to web viewers about your business’ products and services.
In a recent online piece in their Small Business section, the Times lays bare some great reasons and strategies for jumping on the Internet video bandwagon – including creating a free brand channel on YouTube, showcasing your best and brightest products as demos, and making instructional videos that help viewers learn more about your products and how to use them correctly. The article focused on a small company named Ceilume and chronicles how web video played a big part in their marketing efforts, to much success.
The New York Times piece is just one more voice crying out for common sense in the Cyber Age. What television was to the Fifties, Internet video is to the Twenty-Tens. But don’t take our word for it – read the NY Times article in its entirety right here. Then get ahold of the creative marketing mavens at Fathom and allow us to help you show the world what you’re all about through online video production & marketing. We’d love to help you succeed, with style.