The obvious answer: They’re online, and they’re looking to buy now (and potentially save money, or at least feel like they’ve saved money).
Why should you, the B2C web business owner/marketing manager, be excited?
Because of some new stats from Eversave—a daily-deal site—on women’s online shopping habits:
- 93% use coupons or promo codes (click adjacent link for SEO promo-code secrets)
- 83% use “daily deal” sites (e.g. Eversave, CouponSurfer, BuyWithMe)
- 66% have felt guilty about a purchase due to price
- 30% have hidden a purchase in the trunk of their car “until they can sneak it into the house undetected”
(I can think of other good hiding places, but if I posted them here I’d be compromised.)
These survey results were published in a recent edition of the Wall Street Journal’s “Your Money Matters” podcast (June 14, 2:54-3:24). The implications are clear: you want to assuage coupon-hungry women’s guilt about their free-spending ways by offering online coupons and other incentives for their business. You also want to make sure you’re represented properly in heavily trafficked deal places.
For more advice on e-commerce marketing, check out our recently posted e-commerce email essentials and tips for running ad campaigns on social media and mobile platforms. If you are interested in professional services, check out our new e-commerce marketing section.
Photo courtesy of dmdonahoo via Flickr.