New Stats on Coupon-Hungry Women Should Excite B2C Web Businesses

Why do coupon-hungry women matter to your B2C web business?

The obvious answer: They’re online, and they’re looking to buy now (and potentially save money, or at least feel like they’ve saved money).

Why should you, the B2C web business owner/marketing manager, be excited?

Because of some new stats from Eversave—a daily-deal site—on women’s online shopping habits:

  • 93% use coupons or promo codes (click adjacent link for SEO promo-code secrets)
  • 83% use “daily deal” sites (e.g. EversaveCouponSurferBuyWithMe)
  • 66% have felt guilty about a purchase due to price
  • 30% have hidden a purchase in the trunk of their car “until they can  sneak it into the house undetected”

(I can think of other good hiding places, but if I posted them here I’d be compromised.)

These survey results were published in a recent edition of the Wall Street Journal’s “Your Money Matters” podcast (June 14, 2:54-3:24). The implications are clear: you want to assuage coupon-hungry women’s guilt about their free-spending ways by offering online coupons and other incentives for their business. You also want to make sure you’re represented properly in heavily trafficked deal places.

For more advice on e-commerce marketing, check out our recently posted e-commerce email essentials and tips for running ad campaigns on social media and mobile platforms. If you are interested in professional services, check out our new e-commerce marketing section.


Photo courtesy of dmdonahoo via Flickr.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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