New Free Healthcare White Paper Available for Download

I don’t ordinarily use this space for log-rolling, but today is an exception, so please forgive me. For anyone who works in the healthcare industry, we have a new white paper to show you … or your boss … or your marketing director, if she’s not your boss. Grab the free 11-pg. download (PDF)—”OMD! Is it Time To Call the Online Marketing Doctor?“— if you work for any of the following types of organizations:

  • a hospital
  • a mental health/substance abuse center
  • a medical laboratory
  • a nursing care facility
  • a medical e-commerce site
  • a non-profit/patient advocacy association

What’s in this white paper, you ask?
1) Numerous stats on healthcare consumer Internet usage, including social media engagement and video viewership. 2) Case studies of Fathom healthcare clients who’ve seen great success. 3) Questions to ask an Internet marketing firm about both healthcare-industry expertise and its own operations. 4) And the case for why YOUR healthcare organization needs quality online marketing.

Here’s the link again: “OMD! Is it Time To Call the Online Marketing Doctor?

Hope you enjoy!


Executive survey: Learn what NE Ohio’s healthcare decision-makers say about using social media for marketing in Fathom’s executive survey.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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