We’ve all heard the buzz about mobile marketing. However, as we enter 2010, the buzz is fading, and the tactics are emerging. The age-old marketing model of “Tell consumers what they need and convince them to buy it,” is long gone; the new model says, “Listen to what the consumer tells us they want and engage them in conversation.” Mobile phones are becoming the media center in the lives of many Americans. As many as 85% of consumers are leaving landlines for their mobile phones. In fact, mobile phones are quickly becoming the one place where marketers can reach consumers — nearly every hour of the day. Bill Balderaz, Webbed Marketing’s founder and chief optimism officer, will discuss what you need to know about mobile marketing and how to implement it in conjunction with your current marketing campaigns.
Bill Balderaz, Founder of Webbed Marketing, grew the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. In 2011, Webbed Marketing was acquired by Fathom. The combined organization is one of the largest, fastest growing, and most recognized online marketing firms in the country. Bill currently serves as a member of the Fathom senior leadership team and President of Fathom Healthcare.He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at more than 150 conferences and events, including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies.Bill holds a bachelor’s degree in public relations from Bowling Green State University, an MBA from Franklin University and is an ordained minister. He serves on the board of two nonprofit organizations, Chapel Hill House and Lifting Hopes, both of which focus on helping children and families battling cancer.