We’ve all heard the buzz about mobile marketing. However, as we enter 2010, the buzz is fading, and the tactics are emerging. The age-old marketing model of “Tell consumers what they need and convince them to buy it,” is long gone; the new model says, “Listen to what the consumer tells us they want and engage them in conversation.” Mobile phones are becoming the media center in the lives of many Americans. As many as 85% of consumers are leaving landlines for their mobile phones. In fact, mobile phones are quickly becoming the one place where marketers can reach consumers — nearly every hour of the day. Bill Balderaz, Webbed Marketing’s founder and chief optimism officer, will discuss what you need to know about mobile marketing and how to implement it in conjunction with your current marketing campaigns.
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