Measuring Video Success: Fathom That, Episode 14

This week’s Fathom That episode talks about measuring success with video. Today’s marketing world is all based on metrics and ROI, but video still lags behind in a consistent measurement of success.

This episode addressed the importance of setting a goal before you produce your video and then creating it with that goal in mind. And the most important part of video marketing is the notion that it doesn’t stop at the upload. To truly be successful you need to constantly market your video across social media platforms, blogs, websites, TruView ads and more.

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About Abigail Birmingham

Abigail Birmingham is a Creative Leader for Fathom's education team specializing in video production, creative design, and content strategy. She is passionate about helping clients tell a great story and engage with their audience. She is a strong believer in the power of captivating and creative content as a driving force in an effective marketing strategy.

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