Matt Cutts: What Factors Influence Video Results in Universal Search?

Matt Cutts, Google’s head of Google’s webspam team, answers a question many SEOs are wondering these days: What factors influence video results in Universal Search?

His answers shouldn’t surprise anyone:

  1. High quality links
  2. Pagerank
  3. Topicality
  4. Text description
  5. Reputation of the page

As the video description notes, the video is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from users. Therefore, I doubt we’ll see any follow up.

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