Matt Cutts, Google’s head of Google’s webspam team, answers a question many SEOs are wondering these days: What factors influence video results in Universal Search?
His answers shouldn’t surprise anyone:
- High quality links
- Text description
- Reputation of the page
As the video description notes, the video is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from users. Therefore, I doubt we’ll see any follow up.