The Case for Marketing Automation

Nurture and Convert More Leads with Marketing Automation

When used properly, marketing automation (MA) has proven to increase the quantity of leads generated and the quality of leads passed to sales. MA platforms help marketers segment target audiences and nurture them with greater precision.

This 14-pg. white paper covers:

  • How MA increases efficiencies
  • Solving common problems
  • Cleaning email lists
  • Segmenting a customer database
  • Reporting ROI & attribution

Plus, much more on how and why marketing automation might be the answer for your business.

Get the Lowdown on Automation

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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