Making the Most of Video Marketing

By August 15, 2011 Blog Feed No Comments

Wednesday, Aug. 24, 2011

2-3 p.m.

Register today! https://www2.gotomeeting.com/register/492474842

Video is one of the most effective ways to reach your company’s audience online. Through video, you can engage and interact with customers, increase traffic to your website and add more personality to your social media networks. Join Yvonne Rayburn, director of online communications at Webbed Marketing, and Steve Kozak, director of video production for Fathom Online Marketing, to learn how to best utilize video and social media to build brand awareness, expand your audience and connect with your customers.

In this webinar we’ll discuss:

• Tips for video marketing
• Utilizing video to increase traffic to your website
• Amping up your social media presence with videos or video contests
• Ways to make video more fun
• How to measure the effectiveness of your video marketing efforts

About Bill.Balderaz

Bill Balderaz, Founder of Webbed Marketing, grew the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. In 2011, Webbed Marketing was acquired by Fathom. The combined organization is one of the largest, fastest growing, and most recognized online marketing firms in the country. Bill currently serves as a member of the Fathom senior leadership team and President of Fathom Healthcare.He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at more than 150 conferences and events, including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies.Bill holds a bachelor’s degree in public relations from Bowling Green State University, an MBA from Franklin University and is an ordained minister. He serves on the board of two nonprofit organizations, Chapel Hill House and Lifting Hopes, both of which focus on helping children and families battling cancer.

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