Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage

Between the proliferation of communication channels and the critical role of content in the buyer’s journey, maintaining a cohesive brand presence is more important than ever. In this week’s episode of Creating Your Unfair Advantage, your hosts Jeff Leo Herrmann and Jon Pogact cover the latest marketing strategy that will achieve this cohesive brand presence while also transforming your organization — integrated marketing.

Embracing integrated marketing will allow marketers to create a unified brand experience for consumers while also nurturing them towards an eventual sale. Better yet, it’ll help to drive organizational growth.

Why Should You Listen?

Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to  ideal client profile data. Listen to discover what integrated marketing will do for your marketing team.

What Is Creating Your Unfair Advantage?

Creating Your Unfair Advantage is Fathom’s latest podcast, featuring our Chief Strategy Officer, Jeff Leo Herrmann and Director of Marketing, Jon Pogact. This podcast is aimed at transformational marketers who believe that marketing can be their company’s unfair advantage and that they, in turn, can be their organization’s unfair advantage.

Listening to Creating Your Unfair Advantage will give listeners a candid and personal approach on leveraging marketing strategies, programs, technologies, and channels that will allow them to punch above their weight. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.

Find more episodes of Creating Your Unfair Advantage here and start punching above your weight.

About Victoria Grieshammer

Victoria Grieshammer is the Senior Marketing Coordinator of Content Development at Fathom. Formerly, she was the Head of Marketing on the Fathom Manufacturing team. Victoria joined Fathom as an Associate Copywriter after graduating from Allegheny College with degrees in English and Psychology. Her previous experience includes e-commerce copywriting at Little Tikes and coordinating social media campaigns for small businesses, giving her a varied background in digital marketing. You can also find her on Twitter at @Vgrieshammer1.

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