Blogs are a great way to quickly, efficiently and inexpensively publish a lot of interesting and informative content on the Internet. The only problem with blogs is how they’re recognized by search engines. Search engines pick up new content, but if you publish new content to your blog regularly, it’s difficult to maintain search engine rankings.
How can you help readers and search engines find your content? Create evergreen pages. When we say “evergreen,” we mean a landing page for related content. These evergreen pages let you highlight the most important archived content on your blog, attract links, get subscribers and increase traffic.
How do evergreen pages work?
• Attract links: As everyone involved in SEO knows, links are very important to search engines, but so is in-depth content. You can attract links by using relevant, important keywords on your evergreen pages to get others to link to your site. If you guest blog, try to find ways to link to your evergreen pages.
• Getting subscribers: Your evergreen pages make you an authority on the subject they cover. Evergreen pages demonstrate that you’re an expert on a specific topic and if people find the information useful, they’ll have no problem subscribing to your blog.
• Sharing content: When someone reads great content on the Internet, it’s easily shareable. Your readers will refer back to your evergreen pages and recommend them to their friends if they find it valuable.
Evergreen pages are very easy to set up if you already have a lot of content on your site. A great way to set up an evergreen page is to look at your blog categories. Why not give each category an evergreen page? Having a home base for each category can help you get more keywords into your content and more links as well. If you don’t have blog categories, think of a topic that the readers of your blog would like more information about. Build an evergreen page around that topic and create new blog posts for linking.
Your evergreen pages can be chock full of keywords relevant to the subject and to your blog, which will help your site rank higher in search engines. Determine what people are searching for and go after those terms. As with all content, no one is going to read your evergreen pages unless you hook your readers right away. Use catchy headlines and enticing introductory paragraphs to grab the attention of your readers. Don’t forget to link to the content already on your site. Linking to related content gives your readers a place to go to get more information if the topic interests them, and it also helps you achieve the search engine rankings you desire.
To learn more about the importance of blogging, read this Fathom blog post.