Fathom That?! – Ep. 12 – Shopping Cart Platform

Although it is only October, you’re going to start seeing Christmas decorations spring up from store to store. It seems each year it starts earlier and earlier; but it’s never too early to get your e-commerce site ready for the holiday season.

Today we are continuing our e-commerce mini series with Fathom’s e-commerce expert, Matt Messenger. In this episode, Matt talks to us about the importance of having a good shopping cart platform and what to look for when choosing one.

Thanks for checking out this week’s episode. Stay tuned next week for more e-commerce tips as we continue our mini-series, “Gear Up for the Holidays.”


Executive survey: Learn what NE Ohio’s retailer decision-makers say about using social media for marketing in Fathom’s executive survey.

About Abigail Birmingham

Abigail Birmingham is a Creative Leader for Fathom's education team specializing in video production, creative design, and content strategy. She is passionate about helping clients tell a great story and engage with their audience. She is a strong believer in the power of captivating and creative content as a driving force in an effective marketing strategy.

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