Fathom SEO Pulse #59: Major Drop in Review Snippets, Optimizing Images & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Google: Why Would A Mobile-Friendly Site Rank Drastically Worse On Mobile?”

Have you noticed that you’re not ranking as well on mobile for a term as you are on desktop, even if your site is mobile-friendly? Turns out, it may be a Google issue. http://bit.ly/1WrtsKx

“Report: 15% Drop In Review Snippets In Google Search Results Yesterday”

Last week, the Mozcast Features report showed a major drop in review snippets showing up in the Google search results. Prior to this drop, the snippet numbers had been relatively stable. http://bit.ly/1TsgvlD

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“How to Optimize Images for SEO”

Images help make your content more attractive and attention-grabbing, but they can also be optimized to increase organic traffic. http://bit.ly/1VkvjAJ

“We Analyzed the HTTPS Settings of 10,000 Domains and How It Affects Their SEO – Here’s What We Learned”

There has been somewhat of a push recently to migrate websites to HTTPS. However, this ahrefs study found that only 1 in 10 of the top 10,000 domains have “flawless” HTTPS set up. http://bit.ly/24btz2A

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“Google Sets 10 Monthly Multiple URLs Crawl Quota Due to Abuse”

After recently adding a captcha feature to the Google Search Console’s Fetch as Google tool, a limit to how many times you can use the “multiple URLs” submission method has also been added. http://bit.ly/21kJ1al

“How Google Is Inventing A ‘Near Me’ Future”

Google is now “autocompleting ‘near me’ searches for both mobile and desktop users.” These micro-moments “accelerate the customer journey at the local level.” http://selnd.com/1VC0wPW

“Study Says Outbound Links Helps Google Rankings, Despite What Google Says”

Even though Google has said outbound links aren’t a ranking factor, a recent study says differently. http://bit.ly/1VDsmLF

“Beyond App Streaming & AMP: Connection Speed’s Impact on Mobile Search”

Connection speed impacts mobile search, even though marketers can’t directly affect it. http://bit.ly/1R5WLB0

Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • Take a look at how you rank for the same search term on mobile vs. desktop. If your site is mobile-friendly, but your ranking is drastically lower on mobile, keep an eye on it. Google may be working to fix this issue.
  • If you aren’t optimizing images within your content, you’re missing out on a huge opportunity for organic search.
  • Migrating to HTTPS is relatively easy and Google says that it is a ranking factor (however small). So, even though the majority of sites haven’t migrated yet, the major ones have, for the most part. It may not be 100% necessary to migrate over right now, but it definitely wouldn’t hurt and you’d be ahead of the game!

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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