Fathom SEO Pulse #56: Why You May Not Be in Local Results & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Google’s FAQ on HTTP to HTTPS Migration”

Looking to migrate your site from HTTP to HTTPS? Google’s John Mueller posted FAQs all about it. http://bit.ly/1PPUAy2

“When You Rank High Organically But Not Locally (Case Study)”

What do you do when your local businesses are ranking in the search results, but you just can’t get into the local results (3 pack/map pack)? It may be an issue with your business’s physical location. http://selnd.com/1PHZCTj

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“Google: Write Your Reconsideration Requests In Your Web Site’s Native Language Or Else…”

Google’s Gary Illyes has said that if you are submitting a reconsideration request, it should be in the same language your site is written in. http://bit.ly/1Tv6W4D

“Google to Step Up Structured Data Support Over The Year”

Google will be increasing their efforts around structured markup this year in order to better understand and discover sites. http://bit.ly/1X3BLgH

“How to Use Content That Isn’t Yours”

When writing a blog, or any other piece of digital content, it may be very tempting to copy and paste an image you found online into your work. However, this can be a big mistake if you don’t correctly attribute where it came from. http://bit.ly/1S8r1P8

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“Bing Boasts Continuous Updates to Their Search Engine Daily”

Bing has confirmed that they are continually updating their search engine. http://selnd.com/1QiUfa2

“Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality”

This article provides a great explanation of the biggest Google algorithm changes over the years… What they are, what they impacted, and what clues they provide to the future of SEO. http://selnd.com/1RKYQFp

“Google Updates the General Guidelines Section Of Their Webmaster Guidelines”

One of the first places new webmasters look to when learning SEO best practices is the Google Webmaster Guidelines. Last week, Google updated the guidelines to expand on “how to help Google find your web pages, how to give better ideas on what those pages are about and how to make web pages that are good for your website visitors.” http://selnd.com/2083sKs

“Google: Links in Footers or Sitewides Are Not Given That Much Weight”

Sitewide header and footer links are not given as much weight as links within your page copy. But keep in mind that it is incredibly important to have a clear internal linking structure to support your on-page copy. http://bit.ly/1PSDeRr

Google Seems to Be Pushing Accelerated Mobile Pages

Over the last week, AMP tracking support started sending AMP notifications outs via Search Console, and provided more details on ads in AMP, which are set to launch this month.

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Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • The more Google supports structured markup, the more sites will use it. That means it will become increasingly more important for your site to be marked up in order for Google to better understand your site.
  • Bing may not be considered the biggest player in the search engine game, but it is still an important platform. The fact that they are constantly updating their search engine means you need to keep an eye on how you are performing in the Bing SERPs.
  • From Panda and Penguin to the most recent quality update and RankBrain, it is clear that Google has been focusing on quality content and user experience. That is where you must focus to stay ahead.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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