Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Moz Report: HTTPS Makes Up 25% of the Top Google Search Results”

According to the Mozcast features tracker, HTTPS URLs now make up over 25% of the top 10 search results for the 10,000 queries tracked. Google only began indexing these pages in December. http://bit.ly/1RMdlHe

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“Google: Title Tags Are Not A Critical Ranking Signal”

A page can rank without a title tag, but it’s much harder to rank with on-page missing content. http://bit.ly/1ODKX5T

 

“Google Tests Installing Apps Directly Within the Mobile Search Results”

It appears that Google is testing allowing Android users to install apps directly within the search results, as opposed to in the Google Play store. http://bit.ly/1Zyh0td

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“Extreme Google Search Fluctuations Continue; Not Penguin But Core Update”

Another round of massive fluctuations happened this past weekend. Only a week after the massive Panda-integrating main algorithm update, it looks like there has been another algorithm refresh. http://bit.ly/1Pa6lW7

“Google: Panda Both Manual & Automated But Data Roll Out Unaffected”

The Panda algorithm, in its original form, required a manual update. However, since the core algorithm is automated, how will that effect Panda? http://bit.ly/1KroVBu

“Google: Webmasters Likely Won’t Notice Future Panda Updates”

Google’s John Mueller said that Panda, as a part of the core algorithm, will be more of a rolling update. http://bit.ly/1V945MX

“Google: Nothing Has Changed Now That Panda is Part of Core Ranking Algorithm”

According to Google, “essentially nothing changed” with Panda once it was integrated to the core algorithm. http://bit.ly/2090sKw

“New Google Maps Suggest Edit Screen”

Google Maps offers users a few ways to submit edits to a map listing. http://bit.ly/1nytXaF

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“How to Improve Organic Visibility through Hyper-Targeted Content

In order to really deliver relevant answers to searchers, you must know who they are, what they asked, when they asked it, where they asked it and how they asked it. http://bit.ly/1KnIQ4n

“What Is Anchor Text And How Can I Optimize It?”

Even if you know what anchor text is, do you know how you can optimize it? http://bit.ly/1Phr2PV

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Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • Although title tags can indicate which keywords a page should rank for, not having one will not prevent a page from ranking.
  • Though it doesn’t seem like much about Panda has changed since it was integrated with the core algorithm, it will be updated on a more regular basis. These updates will be smaller and most webmasters may not even notice the changes.
  • Google is allowing users to suggest edits to Google Map location listings in two ways, depending on if you search through Google Maps directly or if you perform a Google web search. Administrators can still override and edit information by going to Google My Business.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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