Fathom SEO Pulse #53: Major Core Algorithm Changes & More

FATHOM-SEO-PULSE-FEAT

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“What You Need to Know About Accelerated Mobile Pages (AMPs) – Whiteboard Friday”

There has been a lot of news, recently, about Accelerated Mobile Pages. Moz’s Tom Anthony and Will Critchlow discus the important details in this Whiteboard Friday. bit.ly/1mbVk9r

“Eight Quick and Easy User Interaction Hacks to Boost Your SEO Performance”

These user interaction tips are simple and actionable ways to boost the SEO performance of your site. bit.ly/1OvdZrK

give-clear-calls-to-action

“Google: Self-Signed SSL Certificate Won’t Work For HTTPS Ranking Boost”

Google may start validating SSL certificates before giving a ranking boost to HTTPS pages. You can test your site using ssllabs.com/ssltest/. bit.ly/1JXnydG 

“Google Had a Major Core Ranking Algorithm Update This Past Weekend”

Google confirmed that they pushed a core ranking algorithm update over the weekend of January 9. However, the specific signals effected by this were not confirmed. selnd.com/1J0NOck

“Google Panda Is Now Part of Google’s Core Ranking Signals”

The Panda algorithm has become a part of Google’s core ranking algorithm. As a part of last weekend’s algorithm update, Google made the Panda algorithm a core ranking signal. selnd.com/1mU6DUN

“SEOs Confused, Puzzled after Google’s Mystery Update”

Panda was actually integrated into the core algorithm months ago, but was just confirmed this weekend, along with the algorithm update. There is still much confusion and many questions around what this integration means and what was effected by the update. selnd.com/1OPxbRf

“Google: Don’t Worry About Duplicate Content When Merging Multiple Sites Into One”

When migrating multiple sites into one, duplicate content should be one of the last things you tackle. Make sure the technical aspects and all other factors are taken care of first. bit.ly/1JwDWXL

“The Power of Evergreen Content for SEO”

Quality content has become more and more important to websites and, when done properly, it can substantially impact your SEO. Evergreen content may take a little more work, but it can pay off in the long run. bit.ly/22N52Am

seo-basics-serps

“What do you need to know about Voice Search?”

As of October 2014, 55% of teens and 41% of adults in the US used Google voice search more than once a day and that number keeps growing. What can you do to make sure your site is optimized for voice search? bit.ly/1Of1m0s

“Tool to Find Mixed Content Issues To Fix Your Broken HTTPS/SSL Lock”

This tool helps you find mixed content on your site. For example, it will show you any HTTPS pages that have HTTP elements embedded within them. bit.ly/1PXY2tq

Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • What do we know so far about Panda becoming a part of Google’s core algorithm?
    • We likely won’t get confirmations of any Panda updates in the future. However, they will probably be more regular.
    • It doesn’t look like the algorithm is updating in real time, so any future updates will be manual.
    • This allows the core algorithm to assess the quality of sites and adjust rankings accordingly.
    • Panda penalties were not updated this weekend, meaning the ranking fluctuations were not caused by Panda.
  • When merging multiple sites, let the new site settle before worrying about changing any duplicate content. This way, you can see which pages are doing well before you make any major changes.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

Leave a Reply