eduWeb Conference 2013 Recap

This year’s eduWeb Conference was a fantastic event, packed with marketers passionate about new technologies and creative strategies.  The conference took place at the beautiful Boston Park Plaza Hotel & Towers, and for the 8th year, boasted some of the best and brightest speakers from colleges, universities and agencies around the country.

Fathom was proud to sponsor the eduWeb Conference for the first time. Jonathan Pogact (Director of Enterprise Solutions), Evan Horomanski (Digital Solutions Specialist) and Jeff Herrmann (Chief Revenue Officer), were all in attendance and met a lot of great people at the Fathom booth. Below are a couple videos describing the team’s favorite part of the event.


eduWeb Conference Recap

On Monday, July 29th, attendees had the option of joining pre-conference workshops.  The opening keynote speaker, Santa Ono (president of the University of Cincinnati), then kicked things off with a dynamic presentation centered on social media technology.  In his presentation, titled “Becoming President in the Age of 140 Characters or Less,” Ono discussed his open and social leadership style, and the way that it transformed his university’s operations. He discussed his use of social media and its role in engaging students and fostering innovation. He also spoke about why emerging technologies are so important to education marketers.  It was an incredible start to the conference.

Sessions then followed, ranging from the topics of general marketing, mobile, design and development.  Each track was full of actionable tactics and strategies that were as creative as the titles of the sessions themselves.  Below are just a few examples:

  • Can You Pass the Social Media License Test? Social Media TOS Crash Course
  • Going Responsive with Your Analytics
  • It’s 2013 & I’m Still Writing “Should Web Designers Know Code?” On All My Checks
  • Using Instagram to encourage, capture and increase social conversation
  • E-Expectations 2013: Positioning Your Digital Presence in a Mobile Environment
  • Governance: How the 5 R’s Protect You from ‘Frankenstein-ing’ your Website
  • Hashtags and Handles without the Headache: How to Painlessly Use Twitter
  • Educating the Educators: How to teach your social media theory to others
  • An Admissions First Mobile Site: Avoiding Critical Mistakes
  • Higher Education Marketing in an Era of Disruption and Sector Shrinkage
  • Out of mind, out of site? Engaging with your alumni online
  • Data-driven Design for Higher Education to Increase Applicant Engagement and Conversions

Amidst these sessions, two additional keynote speakers took the stage and made notable impressions on all who attended.

Jeff Selingo, Editor At Large of The Chronicle of Higher Education, spoke on the topic “Future Forward: The College of Tomorrow. He described the perfect storm of financial, political, demographic, and technological forces and gave insight into how these are changing higher education forever.  He also signed copies of his new book, College (Un)bound, which explores what college might look like in the future—how families will pay, what campuses will look like, and how students will learn and prove their value in the job market.


Fathom (right) & Creighton University (left) talking shop.

The closing keynote speaker was Ken Bonham, Founding Partner and Vice President at the Lucid Agency. Bonham discussed why an annual marketing plan isn’t enough to be successful in the Education industry.   He also reviewed the many ways in which interactive marketing and student engagement has changed, and the speed at which new technologies and methodology for communication has changed with it.

At the Fathom booth, our team offered free digital marketing projections to any institution who was interested in learning more about the ROI of digital marketing for higher education. If you missed out, it’s not too late—you can request a free website & opportunity assessment at any time!


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