In this week’s episode of Creating Your Unfair Advantage, your hosts Jeff Leo Herrmann and Jon Pogact talk again about the power of conducting audience research and why this is the first step to creating your unfair advantage. After all, what you do as marketers will never succeed unless you know who talking to. In order to beat out the competition, you need to know what your audience truly cares about as well as where you can best reach them.
Audience research should inform how you’re going to communicate with your target demographic while also helping you learn a little bit about yourself, such as what it is about your brand that resonates with your audiences. Most importantly, though knowing your audience inside and out will put you ahead of competitors that still produce marketing assets targeted at the wrong people and the wrong channels.
Why Should You Listen?
To learn why you need to research your audience, the best qualitative and quantitative methods for getting inside your audience’s head, and what to do with all of your research once the work is finished.
What Is Creating Your Unfair Advantage?
Creating Your Unfair Advantage is Fathom’s latest podcast, featuring our Chief Strategy Officer, Jeff Leo Herrmann and Director of Marketing, Jon Pogact. This podcast is aimed at transformational marketers who believe that marketing can be their company’s unfair advantage and that they, in turn, can be their organization’s unfair advantage.
Listening to Creating Your Unfair Advantage will give listeners a candid and personal approach on leveraging marketing strategies, programs, technologies, and channels that will allow them to punch above their weight. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.
Find more episodes of Creating Your Unfair Advantage here and start punching above your weight.