Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?

One question every marketer tends to ask is “how does my organization stack up against leaders in the industry?” In healthcare, the Truven Health Analytics list of top health systems and hospitals is often where hospital executives turn to see how their organization is doing from a quality of care, operations and patient satisfaction standpoint.

From a marketing perspective, the same two to three health systems tend to be the ones always featured in case studies and benchmarks. To see how other health systems are succeeding with digital marketing, Fathom analyzed the Truven Top 15 Health Systems each year for the latest digital marketing trends from health systems across the U.S. The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online.

Fathom_SocialMedia_HCInfographic2

Lindsey Congeni

About Lindsey Congeni

Lindsey Congeni is the Social Media Director at Fathom. She is a graduate of Ohio University with a degree in journalism. She has 10 years of experience in corporate communications, public relations and digital marketing. Lindsey specializes in social media research and analysis, and uses the data she uncovers to provide complex organizations with sound social media strategies. Outside of the office, Lindsey teaches fitness classes and enjoys running and reading.

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