12 Takeaways Every Healthcare Marketer Should Know

For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Now, all systems have an active online presence.

Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. Those scores resulted in 12 takeaways that every healthcare marketer should know. Read on to see how the Top 15 Health Systems stacked up in their digital marketing efforts, and what you can learn from them.

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About Lindsey Congeni

Lindsey Congeni is the Social Media Director at Fathom. She is a graduate of Ohio University with a degree in journalism. She has 10 years of experience in corporate communications, public relations and digital marketing. Lindsey specializes in social media research and analysis, and uses the data she uncovers to provide complex organizations with sound social media strategies. Outside of the office, Lindsey teaches fitness classes and enjoys running and reading.

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