12 Takeaways Every Healthcare Marketer Should Know

For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Now, all systems have an active online presence.

Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. Those scores resulted in 12 takeaways that every healthcare marketer should know. Read on to see how the Top 15 Health Systems stacked up in their digital marketing efforts, and what you can learn from them.

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