A recent article from Clickz by Brain Massey exposes some of the false thinking that has led some businesses to pursue viral videos as their goldmine marketing strategy.
Indeed, since YouTube popped on the scene, viewers get delighted every now and again with a viral video that sweeps the Internet and is funny, touching, creepy, hilarious, poignant, etc. And then businesses want to somehow duplicate that video’s formula and make a video that helps them do more business. But ask yourself this, oh wise viewers and readers – how many viral videos have YOU seen that tout a product or service you can buy from a company? That’s really not what the nature and modus operandi of viral videos are about, capiche?
Instead, as Mr. Massey lays out in alchemical, formulaic glory, business owners who want to benefit from Internet video need to think about a different kind of video altogether – the conversion video. I’ll save all the details for those of you who wish to read the article in its entirety, but suffice to say, the use of a video landing page is required if you really want your video to work for you as a sales and lead-gen tool.
At Fathom, we believe in viral videos for the fun of it, and conversion videos for the practicality of it. Our Internet video division makes beautiful, well-edited online videos for websites and video portals, while other departments in the company provide design expertise for landing pages and conversion strategies to get viewers buying or participating. It’s a winning equation of teamwork, online marketing best practices, and technical expertise that gives us the formula to help our clients succeed in the digital marketing age.
Contact Fathom today if you’re interested in a winning marketing formula involving web video and the Internet for your company’s business interests. We’d love to hear from you, really.