Health Consumer Engagement

Health Consumer Engagement is the New Patient Acquisition

Bill Balderaz, President of Fathom Healthcare, outlines a new role for hospital marketing in response to the decline of Medicare/Medicaid reimbursements.

Download our position paper on the topic to learn how hospitals are reacting to this changing climate.

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Health Consumer Engagement is the New Patient Acquisition delves into the shift in thinking from acquiring new patients to engaging existing healthcare consumers. And what hospitals are and should be doing to raise reimbursements.


Follow Bill on Twitter: @bbalderaz

Follow Fathom Healthcare on Twitter: @FathomHealth


About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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