CB-PULSE-FEAT

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing.

“Yahoo Search Testing Google Powered Search Results”

Yahoo confirmed they are testing using other search ranking providers, including Google. As a part of Yahoo’s renegotiated deal with Microsoft, they are no longer exclusive to Microsoft. http://selnd.com/1Uazlwx

“Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!”

Google has begun issuing penalties for improper implementation of structured data markup. If you’re using schema, make sure you’re implementing it correctly, otherwise it will been seen as “spammy structured markup” by Google. This seems to have been something hit hard by the recent Quality Update. http://selnd.com/1BSmv03

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“7 Key SEO Activities That Can Now Be Automated”

Looking to save some time on SEO projects that typically take a good deal of time? These tools have features that automate some of the main SEO activities. http://selnd.com/1HhyqXp

“5 Mobile Marketing Trends for 2015 and Beyond”

Mobile marketing has already changed so much in recent years. With the advent of wearables and other mobile technology, it’s going to continue to change in major ways. http://bit.ly/1RZmg5o

“15 Point Checklist to Improve Search Engine Ranking”

When you’re constantly trying to find new ways to improve your site’s rankings, it’s easy to forget some things that could be basic! Use this checklist to help make sure you aren’t missing anything. http://bit.ly/1ewRkwm

“Facebook Invites Publishers for Instant Articles Consideration”

You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles. http://bit.ly/1JPs56h

In short, make sure that if you have structured markup on your site, it’s done correctly and keep an eye out for more changes in the world of mobile marketing. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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