Consumer Brand SEO Pulse: 7.16.15

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Stuck on content ideas or having trouble finding keywords to target that have enough of a search volume? This week’s pulse has you covered.

ecommerce-periodic-tableEcommerce Spotlight “Yahoo Search Testing Google Powered Search Results”

Similar to “The Periodic Table of SEO Success Factors,” this table provides insight on best practices for ecommerce sites.

“Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort”

Search engine optimizers have been using Google’s autocomplete to identify keywords for a while now. However, they can also be very useful for content creation and increasing traffic and rankings.

“Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume – Whiteboard Friday”

When the keywords you would think to target for your site have little to no search volume, SEO might seem like it’s a waste. But it’s not! There are ways to find different terms, with search volume, that you might not have thought of in the first place.

“App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing”

Both Apple and Google have announced methods for indexing deep content within apps. This post is the first in a three part series on app indexing for SEOs looking to utilize deep app content.

“Why Twitter Followers Are Worth More than Facebook Fans”

One Twitter follower is 1.8X as engaged as a single Facebook fan, so it might be time to move some of your social energy.

“Consumer Group Petitions FTC To Bring Europe’s Right-To-Be-Forgotten To US”

The FTC has been petitioned to enact a “Right to Be Forgotten,” similar to what has been done in Europe. The Right to Be Forgotten in Europe allows a European to identify links that are no longer relevant and ask for their removal.

Social-Authority-800x354“Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]”

Google has begun indexing more tweets, but is still favoring Twitter accounts with high followers and higher “social authority.”

In this week’s Pulse, we learned that you need to have an authoritative account to get your tweets indexed, app indexing is the next SEO frontier and SEO isn’t a waste, even when you’re target terms don’t have much search volume. That concludes your weekly pulse. Thanks for connecting with us!

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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