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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Our goal is to stay on top of any new strategies and changes to make sure you have access to the best on-site and off-site SEO methods. Google is making a lot of changes (as usual), and this week covers desktop and mobile search.

“Not Panda: Google Confirms Another Core Search Algorithm Update”

Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May. Though we don’t know details about this specific update, Google has said it was not Panda or Penguin and did not have to do with HTTPS changes. http://selnd.com/1FpreAV

“Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time”

Google Trends is now showing “minute-by-minute, real time” data, which also includes YouTube and Google News data. These are just a few of the new Trends features in the biggest update since 2012. http://selnd.com/1JZCBWB

google-trends-updates

“The Latest In Advanced Technical SEO From SMX Advanced”

Our SMX Advanced post was only able to gloss over some of the technical SEO presentations. Thankfully, Search Engine Land created this great, full summary. http://selnd.com/1LfCQ1R

“Google Testing “Slow To Load” Warning Label In Mobile Search Results”

Google is testing another mobile label. This time, the label warns users if a site is “slow to load,” complete with a yellow warning symbol. http://selnd.com/1JPN3l7

Slow-to-load-on-Google-Search-results

“Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”

Mobile search has surpassed desktop search, so you need to make sure you’re doing mobile right. Make sure your mobile site has a good user experience by ensuring that these features are in place. http://bit.ly/1GOBo3G

“Google Now on Tap Shows Advances in Contextual Proactive Features”

Google and Apple have been making major headway in “contextual proactive features.” Google Now has been updated to Google Now on Tap and Apple rolled out its competitor, Proactive Assistant. Google Now on Tap gives you proactive alerts about your flights, driving times and shipping updates using data gained from your Gmail and search behavior. “This update makes it much simpler for users to get information without interrupting the specific experience they are in at the time.” So, what does this mean for SEO? Make sure you’re optimizing both apps and websites and write content to answer questions tailored to a specific type of user, not a general experience. http://bit.ly/1GKd1UH

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One thing that these updates seem to be solidifying is that you need to have a solid mobile user experience and should consider adding an app. Although apps wouldn’t be the best fit for every brand, it may be a good thing to look into. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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