Consumer Brand SEO Pulse: 6.18.15

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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we found out that “Mobilegeddon” was harsher than it seemed and we need to be on the lookout for a new Panda update in the near future.

“​9 Tools for More Organized Influencer Research”

Starting a new outreach campaign but don’t know where to start finding potential partners? These tools are great resources for getting you started on the right path. http://bit.ly/1IPoZfb

“Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank”

Okay, the overwhelming reaction to Mobilegeddon seemed to be “eh, no big deal.” But, it turns out it was a big deal to 50% of non-mobile friendly sites! http://bit.ly/1KcFfc4

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“Local SEO Landing Pages 2.0”

Trying to optimize pages for local SEO? Be careful! Google will be making changes to its Doorway Pages algorithm that may affect your site. http://selnd.com/1Iak8lO

“Longer Search Queries Are Becoming the Norm: What It Means for SEO”

One of the major themes at this year’s SMX Advanced was around semantic search. This article explains why search queries are getting longer and how that could affect you. http://bit.ly/1eXTfuz

“App Deep Linking With goo.gl”

Last week, we briefly discussed the functions of app deep linking. This article goes a bit further and discusses how to set it up. http://bit.ly/1TuOPen

“’Buy button’ to be Added to Google Search Results”

Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. http://bbc.in/1FcygcG

“Google Panda Update Coming In Upcoming Weeks”

A new update to the Google Panda algorithm is imminent. Google’s Gary Illyes referred to it as more of a “data refresh,” rather than an algorithmic change. http://selnd.com/1GjLY47

“The Periodic Table of SEO Success Factors: 2015 Edition Now Released”

We discussed a few of 2015’s new ranking factors last week. Here is the full article from Search Engine Land, explaining the new Periodic Table of SEO Success Factors. http://selnd.com/1KHQzOG

With longer search queries comes a change in the way we need to optimize content and, if you have an ecommerce site, be on the lookout for the new “buy now” button to appear. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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