Capture and Curate Your Inspiration to Launch a Thought Leadership Strategy [Episode #31]

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Who inspires you? Do you feel compelled to express yourself and share? Are you standing on the shoulders of others or waiting on the sidelines for that perfect idea to get started?

Don’t wait. Just go!

How to Launch a Thought Leadership Strategy

An active curation strategy, combined with your passion and unique point-of-view, is the best way to kick off your thought leadership program. Sharing your unique perspective from curated content, over time can lead to more of your own original thinking in your areas of passion.

Just keep producing.

The Key to Sales and Marketing Alignment

For example, we believe that an effective Social Selling strategy is only possible if governed by a documented Content Marketing strategy. This approach is the key to sales and marketing alignment and this intersection is my primary area of focus. This is where we thrive!

Sources of Inspiration

In episode #31 we focus on inspiration and gratitude and run the list of people who inspire my work as we thrive at the intersection of content marketing and social selling.

Episode Timestamps:

  1. Sourcing my way to inspiration (1:00)
  2. Channeling Ernie and Bert to fulfill my childhood dream (1:43)
  3. Curating my way to original thinking (2:56)
  4. Inspirations for our Program:

#1 — Joe Pulizzi and Robert Rose, compelling and consistent (4:23)
#2 – Marcus Sheridan 100% authentic and passionate (6:00)
#3 – Johnny Nastor and Jerod Morris on getting started (7:03)
#4 – Alex Blumberg of NPR fame
#5 – Vibrant Vena my tag team partner (9:14)
#6 – Fierce and fighting Amy (aka my wife)(9:45)

Next week we’ll resume our march towards completion of 7 steps to transform from a sales leader to a thought leader.

Please visit our YouTube channel to view steps 1 – 5.

Thank you for letting me take a few minutes of your time to express my gratitude. Who are you grateful for? Please let us know.

As always, please think like a marketer and sell like an animal.

Jeff Leo Herrmann

About Jeff Leo Herrmann

With a commitment to constant learning, leadership development, and teaching, I am fortunate to have a live laboratory to experiment in every day as the Chief Strategy Officer of Fathom and Show Runner for our content platform, Creating Your Unfair Advantage.Living at the intersection of Content Marketing and Social Selling enables me to be a resource to both Sales Executives and CMOs alike because I understand the dynamics of their relationship.You won't find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness.As a Boomerang back to NE Ohio after 15 years split between Chicago and New York, and my time on the speaker-circut presenting in San Francisco, Los Angeles, Tokyo, London, Barcelona, Munich and Milan, I have an intense appreciation for work-life synergy and the power of virtual work environments. I am also thankful for the analytical rigor of my MBA program at the University of Chicago, Booth School of Business.

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