BBC Critiques YouTube: Professionalism on the Rise with Internet Videos

A recent BBC online article reported on the changes that are slowly transforming YouTube and the YouTube viewing experience.

Chief among the evolutionary details is that YouTube is presenting more and more “professionally produced content” on the video portal, which seems to suggest that production values once-heralded as “low-fi” and “Indie” are slowly becoming more polished. This may be attributed to the growing sophistication of YouTube amateur content creators and better technology tools for filming and editing.

It also suggests that more and more companies, agencies and organizations are using YouTube to spread their messages online and to take the industry-leading website seriousy as an advertising channel.

Lastly, YouTube is working harder to cultivate their content providers so that they produce original and fresh material that brings viewers back again and again, like a television program would do. YouTube clearly recognizes the value of quality production values, despite its ‘broadcast yourself’ slogan.

Fathom also recognizes excellence in production values, and the huge opportunity YouTube offers freely to its content providers. We develop branding, product & service videos for our clients and then distribute them on YouTube for the whole world to see – through our Internet video production & marketing services that feature remarkably affordable pricing and great visual aesthetics. Contact us today to learn more about what we can do for you via Internet video marketing, and read the entire BBC article on YouTube here.

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