Advertising Age asked readers recently to consider the future of digital production – particularly, if small digital production shops working directly with clients will turn large digital agencies into antiquated and unnecessary middlemen. A strong 64% of respondents voted “yes.” Interestingly, but not really much of a surprise, the comments on the poll from both producers and consumers of digital production work seemed quite divided, with the majority of those involved in larger agencies defending the need for the bigger houses to continue to exist. Other respondents seemed in favor of the big, bloated studios with their lack of client engagement going the way of the dinosaurs. One thing is crystal clear, however – the demand for quality digital production will continue to grow at an exponential rate as more and more companies seek innovative and effective methods to communicate their value to core audiences. And although rough and cheaply produced “viral” videos will continue to pop up to entertain and surprise us from time to time, most companies will still want to make good impressions on their audiences with high production values in their Internet videos. At Fathom, our Instant Replay Internet video production team has been doing just that – working directly with clients to produce high-quality, informative Web videos that market their products and services – at affordable prices hard to resist in a tough economy. Visit our site and learn about our offerings. See for yourself what Internet video production and marketing can do. And read the entire Advertising Age poll.
About Fathom Team Member
AdWords Analytics Analytics / Big Data B2B Technology / SaaS Blogging Consumer brands / Retail e-commerce content content marketing content strategy conversion conversions Copywriting Facebook Google Google AdWords Google Analytics healthcare healthcare marketing higher education internet marketing linkedin manufacturing industry Marketing marketing automation Marketing Automation / Email Online Marketing online video optimization Paid Search pinterest ppc ROI search-engine marketing Search Engine Optimization SEM seo seo content Social Media Social Networking Twitter Video video marketing Webbed Marketing webinar YouTube