The Google Knowledge Graph is a relatively new addition to Google’s SERPs that aims to provide searchers with a more dynamic experience when searching the Web. The simplest explanation of this feature is that it is an attempt to provide information instead of websites, as it relates to search queries.
When most SEO professionals learned that Google was including a new information set that will occupy valuable SERP real-estate, some of the first questions that came to mind were:
“Where will the information from the knowledge graph come from?”
“Will this information include links to the sources?”
“How can I get information about my clients included?”