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Author Archives: Sorin Bica


About Sorin Bica

Sorin Bica is a Business Management and Advertising graduate from Kent State University’s College of Business. Born and raised in Bucharest, Romania, Sorin moved to the United States in 2002. Combining an early education focused on math, sciences and problem-solving skills with an upper education in advertising, makes Sorin an one of a kind hybrid: a creative entrepreneur with an engineer’s approach to business. In his dual role as an online marketing strategist and digital advertising strategist, Sorin is managing PPC campaigns, SEO and social media efforts for various clients. Not a painter.



The 5 Best Things About Facebook Conversions (And How to Set Them Up)

By | January 23, 2013

On January 23rd, 2013 Facebook rolled out

1. Facebook Conversion Tracking by Categories

After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout revenue driven by ads, see where your registrations & leads are coming from and average shopping cart abandon rate. It also includes an “Other Website Conversions” option that can be used to track specific goals and interactions like white-paper downloads.… Read the rest


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