Tips for Better B2B Website Performance: Fathom That, Episode 15

Today’s Fathom That episode is important to all you B2B companies out there. Listen up for some tips from Fathom’s expert, Matt Keough, about how to better measure your website’s performance.

Matt focuses on the the key performance indicators for different types of websites. But his most important tip is about the purpose of your website. Without this knowledge, you’ll never be able to know exactly how well your website is performing. Check out what Matt has to say, and see if you’re properly measuring the success of your website.

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Learn why the Internet is manufacturing’s best friend, including reliable ways to generate cost-effective leads:

Digital Marketing 101 for Manufacturers

About Abigail Birmingham

Abigail Birmingham is a Creative Leader for Fathom's education team specializing in video production, creative design, and content strategy. She is passionate about helping clients tell a great story and engage with their audience. She is a strong believer in the power of captivating and creative content as a driving force in an effective marketing strategy.

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