Welcome to another edition of “Fathom That?!,” our weekly conversation from industry experts who talk about the wide world of digital marketing. This week, Mike Perla, Fathom’s conversion connoisseur, talks about the new browser size analytics feature in Google Analytics. This feature is a great way to measure what your visitors are seeing on your website “above the fold.”
What appears “above the fold” is important because you never get another chance to make a first impression. It’s what the visitor sees first, and they will make a judgement on your website within milliseconds of looking at that space on the page. Here’s what Perla has to say about this new feature:
And don’t forget to tune in next Thursday for yet another enlightening edition of “Fathom That?!”
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