New Browser Size Google Analytics Feature: Fathom That, Ep. 4

Welcome to another edition of “Fathom That?!,” our weekly conversation from industry experts who talk about the wide world of digital marketing. This week, Mike Perla, Fathom’s conversion connoisseur, talks about the new browser size analytics feature in Google Analytics. This feature is a great way to measure what your visitors are seeing on your website “above the fold.”

What appears “above the fold” is important because you never get another chance to make a first impression. It’s what the visitor sees first, and they will make a judgement on your website within milliseconds of looking at that space on the page. Here’s what Perla has to say about this new feature:


And don’t forget to tune in next Thursday for yet another enlightening edition of “Fathom That?!”


If you really like our face-to-face advice, subscribe to the podcast to get new episodes on demand. All you need is to open our standard RSS feed in any feed reader or use the iTunes link for easy desktop viewing or on-the-go syncing to your iPhone, iPad or video-ready iPod.

About Abigail Birmingham

Abigail Birmingham is a Creative Leader for Fathom's education team specializing in video production, creative design, and content strategy. She is passionate about helping clients tell a great story and engage with their audience. She is a strong believer in the power of captivating and creative content as a driving force in an effective marketing strategy.

Leave a Reply