“Big Data” and Its Implications for Marketers: Fathom That, Episode 12

A common phrase found in today’s IT/business world is Big Data. But what does that really mean?

Well today, Fathom’s Marketing Mad Man, Paul Richlovsky, is going to answer that question and more. In this week’s Fathom That episode, Paul defines Big Data for us, how it differs from regular data, and what you should be doing with your Big Data. He talks about the importance of having someone trained to handle your Big Data who has the expertise to collect, organize and take action with it.

Throughout today’s episode, Paul alludes to a couple of great articles on Big Data we’d like to share with you.

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