A common phrase found in today’s IT/business world is Big Data. But what does that really mean?
Well today, Fathom’s Marketing Mad Man, Paul Richlovsky, is going to answer that question and more. In this week’s Fathom That episode, Paul defines Big Data for us, how it differs from regular data, and what you should be doing with your Big Data. He talks about the importance of having someone trained to handle your Big Data who has the expertise to collect, organize and take action with it.
Throughout today’s episode, Paul alludes to a couple of great articles on Big Data we’d like to share with you.
- How Marketers Can Prepare a Company for a “Big Data” Future by Paul Richlovsky
- Embrace Data — Or Start Looking For A New Career by Cory Treffiletti
- Big data: The next frontier for competition from the 2011 McKinsey Global Institute Report
If you really like our face-to-face advice, subscribe to the podcast to get new episodes on demand. All you need is to open our standard RSS feed in any feed reader or use the iTunes link for easy desktop viewing or on-the-go syncing to your iPhone, iPad or video-ready iPod.