Advanced Segmentation in Google Analytics – Fathom That, Episode 5

Today on Fathom That?!, Master of Google Analytics, Cliff Karklin, talks about the potentials you can reach with advanced segments in Google Analytics. He talks about segmenting data like branded and non-branded traffic or visitors that converted/completed transactions and other advanced settings.

You may think that you are getting all you can get out of your analytics; but without some of these segmentation tricks, you could be missing out on some big data that could turn into huge results!

Thanks for checking out this week’s edition on Fathom That?! Stay tuned next Thursday for more digital marketing updates and tips.


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About Cliff Karklin

Cliff Karklin is Director, Integrated Analytics at Fathom with over 10 years of online marketing experience with an Analytics and Technical SEO focus. In addition to his work across the company, he heads up analytics and technical initiatives for the Consumer Brands and Ecommerce Team.When Cliff isn't at the office developing creative strategies and digging far too deeply into analytics, you can usually find him still connected to the online world, pouring over the latest industry news and testing new tools and processes.Follow Cliff on Twitter @CliffyKOnline

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