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New Site Speed Performance Tab in Google Analytics

By | September 9, 2011

It seems that yet another feature has been rolled out in the new version of Google Analytics. In an announcement yesterday, Google announced that they’ve further expanded the Site Speed reporting capabilities to include a new “Performance” tab to that area of the platform.

The new “Performance” tab allows users (like myself) longing for more granular details about load times to move beyond the simple averages reported previously, and see a percentage breakout among the load time buckets. The ability, when combined with GA’s advanced segmentation capabilities, can provide fantastic information that allows you to correlate page load times with user engagement and conversion metrics. There’s a significant amount of actionable data that be harvested here to inform and improve your online marketing initiatives.

Google’s announcement post provides a great example of this, and I highly recommend you give it a read.

Viewing the Site Speed reports does require an additional line of code to be added to your existing snippet, but this fairly simple change is well worth the time it should take to enable. If you haven’t already added the _trackPageLoadTime call to your Google Analytics tracking code, crack open your include file (you are using an include file for your tracking code aren’t you?) and get it in there!

Have fun with your new Site Speed Performance Metrics!

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About Cliff Karklin

Cliff Karklin is Web Analytics Lead at Fathom with nearly 10 years of online marketing experience with an Analytics and Technical SEO focus. In addition to his work across the company, he heads up analytics and technical initiatives for the Retail Team. When Cliff isn't at the office developing creative strategies and digging far too deeply into analytics, you can usually find him still connected to the online world, pouring over the latest industry news and testing new tools and processes. Follow Cliff on Twitter @CliffyKOnline

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