Holiday Shopping Guide 2014Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. By knowing and preparing ahead of time, retailer marketers can set realistic expectations with their bosses and budget accordingly.

Start by downloading our free 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s holiday marketing bag. You will learn about:

  • Using SEO to sell more.
  • Incorporating mobile, automating PPC ads, boosting Google Shopping.
  • Adding important dates/tasks to your email and conversion testing calendars.
  • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
  • Increasing overall conversions with testing and clean data.

Holiday marketing need not be madness. Marketers who plan all the way to the end are sure to enjoy the power of strategic foresight and emerge victorious by the new year.

Melissa Mathews

About Melissa Mathews

Melissa Mathews is a marketing communications specialist at Fathom. She is a graduate of Kent State University with a Bachelor’s degree in advertising. She currently works with Fathom’s internal marketing team, leading social media communications and online advertising. A Marketo-certified expert, she is also instrumental in helping the company generate and nurture sales leads through marketing automation.

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