Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Guest Blogging and Licensing Content without Incurring Duplicate Content Issues – Whiteboard Friday”

When your site has little to no authority, how do you get your content in front of your audience? One good tactic is to publish that content on a different site, with authority, and link back to the original on your site. In this week’s Whiteboard Friday, Rand Fishkin discusses which platforms to use, where to publish first, if there are any possible risks and more! http://bit.ly/1NB60rZ

“SEO Disasters: Preventing The Unthinkable”

It’s often easier to prevent SEO emergencies than have to fix them after they happen. This article goes through a few cases and discusses how to fix and prevent each. http://selnd.com/1NI00PZ

“Google: We Still Only Have A Desktop Index, No Mobile Index”

For a while now, people have been very curious about a possible Google mobile index. Google’s Gary Illyes has confirmed that, as of now, Google still only has a desktop index. http://bit.ly/1Mhdyib

“Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”

iOS 9’s new content blockers are officially called “ad blockers.” However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” http://mklnd.com/1KlecrX

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“Tricky SEO Questions Answered! #semrushchat”

Looking for ways to find more related keywords, ways to geo-target local markets for one location, or curious about the future of social authority? Those questions, and more, are answered in this #SEMRUSHCHAT. http://bit.ly/1FY0iKs

“Quick Tips: eBay, Amazon and Craigslist SEO for Your Products”

Sites like eBay, Amazon and Craigslist can be great options for ecommerce selling, but make sure you’re optimizing them. This article walks you through the best practices on how to optimize for each one. http://bit.ly/1QwNL6p

“Google Glossary: Revenge of Mega-SERP”

This glossary is a great reference source for any and all Google SERP features. From what’s being tested, to organic features, local results and the Knowledge Graph, this “Mega-SERP” has you covered. http://bit.ly/1MGasY6

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“How to Find the Best Content Ideas in 6 Easy Steps”

Struggling to come up with new content ideas for your website or blog? Try these data research tactics to find ideas that will drive traffic. http://bit.ly/1YBNqoO

“Where Does Blogging Fit Into Your Content Marketing Strategy?”

Why should blogging be a part of your SEO and content marketing strategy? Find out why it’s important and how to do it correctly. http://bit.ly/1F4AiCn

Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • If you’re posting your content on your site as well as another platform, it is NOT considered duplicate content. If you can’t get that content to rank on your site, utilize other platforms and then think of different ways to repurpose it.
  • New iOS “ad blocker” apps are also able to block analytics and other tracking tools. Keep an eye on your mobile traffic data. As of August, 200 million people were using ad blocking apps.
  • Whether for business or personal use, sites like eBay, Amazon and Craigslist can be great options for selling your product. BUT these sites are also search engines, which means you need to optimize for them!
  • Try out some new content strategies: Write query-based content by utilizing advanced search. Then export the results, find common phrases and reoccurring keywords, and write to those.
  • Blogging should be an integral part of your SEO and content marketing strategy. Blogs, when done correctly, help to drive traffic to your site, get you discovered on social media, increase conversions and establish your authority.

That concludes your weekly pulse. Make sure to check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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