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World Usability Day: Join Fathom and NEOUPA at Dave & Buster’s

By | November 2, 2011

If you like pool and Pac-Man as much as you like socializing with usability professionals, then we’ve got the event for you! Next Thursday, November 10, is NEOUPA‘s celebration of World Usability Day (WUD)—(registration link). The daylong local event takes place at Dave & Buster’s in Westlake, with a morning hands-on workshop featuring Dr. Susan Weinschenk’s research on unconscious mental processing and its implications for website design.

After Dr. Weinschenk shares practical applications of the latest neuroscience research, the rest of the day’s schedule includes:

  • Afternoon breakout sessions (including Fathom’s Patricia McCune on email usability and Kurt Krejny on social media success)
  • Event drawings
  • Social hour with cash bar & optional gameplay–what I’m calling the WUD “after-party”–officially until 8:00 p.m.

By the way, NEOUPA stands for “Northeast Ohio Usability Professionals’ Association.” The event costs $130 for non-members or $99 for NEOUPA members.

Register for WUD here.

Fathom is proud to be a “gold sponsor” of this local celebration of the 7th annual global WUD (not to be confused with WMD).

Read more about usability and Internet marketing on this blog or follow all the WUD updates on Twitter with the hashtag “#NEOWUD11.”


Image courtesy of Casey Fleser via Flickr.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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