You’re probably hearing a lot these day about reputation management. It doesn’t need to be limited to Big Companies either. Companies of all sizes have competition and customers who leverage the internet to gain an edge and share their feelings. You can definitely use the internet to see what others are saying about you or to devise a strategy to push a competitor down in the rankings.
But reputation management research and monitoring also has other benefits. Use the tools to check on industry trends, discover the way customers talk (read: keyword refinement), develop new content ideas, expand online PR/link building initiatives and more.
A great round-up of these tools is available at Marketing Pilgrim.
Mike, I would have to agree.
This is a great opportunity to see what your current and potential customers really want. You also get to know what you need to fix or create.
All companies need to start taking reputation management seriously. There are a lot of benefits if you embrace it.