Optimization is defined as “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible”.
Focusing on Conversion Rate Optimization, this issue of the B2B Standard helps B2B marketers take the mentality of optimization and apply it to all of their marketing efforts to achieve the best possible Return on Investment. The B2B standard includes:
Go Marketing Lean with Conversion Rate Optimization
Industry Benchmarks & Trends
B2B Marketer Spotlight with Master Spring & Wire Form Co.
Inspiring Transformation: The Next Big Thing
Reduce Waste, Increase Revenue
A Digital Marketing Crossword Puzzle