Conversion Rate Optimization & Positive Marketing Choices to Fuel Your Business

Optimization is defined as “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible”.

Focusing on Conversion Rate Optimization, this issue of the B2B Standard helps B2B marketers take the mentality of optimization and apply it to all of their marketing efforts to achieve the best possible Return on Investment. The B2B standard includes:

  • Go Marketing Lean with Conversion Rate Optimization

  • Industry Benchmarks & Trends

  • B2B Marketer Spotlight with Master Spring & Wire Form Co.

  • Inspiring Transformation: The Next Big Thing

  • Reduce Waste, Increase Revenue

  • A Digital Marketing Crossword Puzzle

Download the B2B Standard Free: