They’re finally embracing new marketing channels, including Podcasts, RSS feeds, viral video and more. Social media is worth trying – to a degree.
Successful marketing strategies are detailed in “Harnessing the Power of New Media Platforms,” a report sponsored by the Association of National Advertisers and BtoB magazine. Guideline led the research.
Interestingly, webinars came in near the top of the list. You often see a corporate website as the chief marketing vehicle followed by any combination of email, search engine optimization and paid search (all of which are still heavily favored). But webinars (which ranked second) still seem to be for the B2B crowd 54% compared to 27% among the B2C folks.
eMarketer reported on this and other related data today.