If you missed my post last week, I discussed how the adoption of IPv6 will inevitably change email marketing delivery. Now that you know a fundamental shift in email delivery is coming — actually, it already has for the major inbox providers — here is what you can do about it.
Engage your subscribers as much as possible.
Patricia said it best earlier this week with, “The days of batch and blast are over.” With a portion of your sender reputation based on inbox engagement, you should only be sending relevant, targeted, and timely messages to your subscribers.… Read the rest
You’re getting ready to launch a new search marketing campaign. It doesn’t matter whether it’s a paid or organic search campaign. The seeds of success for your campaign are planted with keyword research.
Lots and lots of keyword research.
Inevitably, you’ll have to create extensive lists of keywords to analyze and review.
Today, Fathom is proud to release a new tool to help you create those massive lists more quickly:
the KEYWORD MIXER!
The Keyword Mixer allows you to quickly generate 100s and even thousands of keyword variations by entering in a few options and some lists of words to mix.… Read the rest
In today’s world of cable, DSL, and T1 lines, it’s easy to forget about your page load times. Many of us don’t even notice page load times unless they become excessive. This is the wrong attitude for a few reasons.
First, about ten percent of Internet users don’t have broadband access. They’ve either chosen not to have it, or it’s not available to them. While the Internet is often about playing to the many rather than the few, 1/10 of the total audience is still significant.… Read the rest