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About Kurt Krejny

Kurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny and connect on LinkedIn

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Why We CRO (Conversion Rate Optimize) for SEO

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Long gone are the days of online marketing campaigns that strictly revolve around keyword rankings and organic traffic – with little to no focus on conversions. Keyword ranking reports and traffic are still important indicators of success, but as we have learned, there is so much more that goes into creating and managing a successful online marketing campaign.

SEO has changed a lot in the last few years, but it is still the cornerstone to a solid foundation that helps generate revenue on the Internet. A solid SEO foundation can add a lift in performance to all other forms of marketing (paid, email, social, video, and offline).

As Fathom has evolved our SEO product into one of the most comprehensive online marketing solutions in the market, we want to take time to get you up to speed on an area we feel very strongly about; Conversion Rate Optimization (CRO).

We Conversion Rate Optimize client websites (existing sites and re-designs) as part of our online marketing program that reflects our brand promise – Simple, Accountable, Results That Matter

Simple

Conversion Rate Optimization requires a full team of experts to plan and implement tests that provide a boost to conversions. Conversions are top of mind for our team which includes: Senior Account Executive, Online Marketing Specialist, Copywriter, Technical Marketing Specialist and Conversion Specialist. Trying to weave in CRO to your existing marketing team can be a daunting task – especially if there is no existing design, usability or technical background.

Our goal is to make this skillset simple for you, and let us do the homework and heavy lifting while proving why you partnered with us. We have proven conversion best practices and success stories in place and are constantly challenging ourselves to do more, and also utilize the best tools to help us along the way.

Our process starts with “Challenger Sale” type research and discovery. We aren’t afraid to share new insights about your business and industry as a result of our research. We then move on to developing user personas that guide our entire team with focus on increasing conversions tied to the problem-solving content, engaging social conversations, and relevant links and PR opportunities we pursue on your behalf. Our process then ends with improved conversions that affect your bottom line.

Accountable

Our monthly reporting includes your standard web stats and rankings dashboard, but more importantly includes reports on all of your conversion goals and key performance indicators. We work with our clients to establish accurate lead values and determine the Return on Investment (ROI) for our efforts. If we aren’t working towards generating a positive ROI that meets your business objectives, we aren’t satisfied.

We track conversions all the way down to the keyword level and are serious about the role keywords and high quality content (that is also persuasive) play in the conversion funnel. Bottom line – all of our tactical online marketing efforts have a purpose in generating traffic, which leads into the third part of our brand promise…

Results That Matter

After we have established the overarching business goals, lead values and other key performance indicators that hold us accountable – we build quarterly plans that focus on what matters to you (visibility and revenue). Our testing methodology looks to lift conversions for your existing traffic, and the new traffic we are driving to the website. When we optimize lead capture forms and conversion funnel flow, all other forms on online marketing can benefit.

Our conversion optimization isn’t a one and done process. We take an iterative approach to improving conversion rates over time by continual testing, reviewing analytics, generating heat maps, reviewing form analytics, coordinating user testing, eye-tracking simulations, and incorporating other site feedback tools.

Getting Started with Conversion Rate Optimization (CRO)

There are a variety of affordable testing tools to help you get serious about conversion rate optimization. A few of our favorites are Crazy Egg, Visual Website Optimizer, Google Website Optimizer, Attention Wizard, ClickTale, Userlytics, and Cacoo. Remember the tools are only as good as the operator experience behind them, and the analysis and action that spawns from their usage!

If your online marketing efforts are operated in silos by different teams that don’t have proper coordination or end results in mind, it might be worthwhile to determine what you can do better to holistically manage those efforts. Adopting a conversion and testing culture for your business takes resources, time and money. If it’s not something you can easily incorporate, look to the experts and start a dialogue on when and where conversion optimization makes sense.

Conversion Optimization Discussion

Fathom’s own Mike Perla, Director of Conversion Optimization & Creative, has coordinated a professional group dedicated to Conversion Rate Optimization. Please visit www.CROPA.net or the CROPA group on LinkedIn to learn more about the topic, join the ongoing discussion, and view archived webinars provided by industry professionals.

Posted in Conversion Optimization, Online Marketing, SEO, Usability

 

Losing Rank? Over-Optimization Might Be Your Problem

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Google recently announced they are working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed”. Read the recap on Search Engine Land.

As a full-service digital agency, with our roots in SEO, Fathom is used to the changes and is prepared to react quickly if we see drops in organic keyword rankings. After all, one of our core values is “Make Order From Chaos“. We saw this update coming a few months ago and put measures in place with our sites before the vague Google news hit the internet.

Our efforts to understand the changes (and taking action quickly) can be beneficial to others dealing with the same updates by Google. Well-aligned optimization tactics are what it took over the years to rank for highly competitive keywords, and those tactics are still important… however we can expect Google to continue to make changes to overly optimized sites with the intention to improve their search results and drop rankings for low value content. Below are some practical tips to help you in efforts to “un-optimize” your high traffic landing pages that have dropped a few spots in the organic keyword rankings. If your site pages have low value content and have been de-indexed from Google completely, there may be bigger issues at hand that this post will not solve.

The Situation:

You have secured a top 10 competitive keyword ranking for a long while, and the ranking has dropped, and worse yet… the ranking URL has changed. You feel the intended ranking page is optimized to the best of its ability, and the inbound links support the keyword focus, yet you are scratching your head as to why your aligned efforts aren’t moving the needle.

The Reality:

Google is constantly making algorithmic changes and you are at their mercy. Ranking reports and ongoing analysis allow you to review trends as they relate to keyword rankings. Sometimes proper tweaking of content or more inbound links can move the needle in the right direction – but there is a need to dive deeper if you are at a standstill or the rankings continue to drop. With the flip of a switch Google can decide to rank a lesser desired page, but in Google’s eyes the page is more naturally optimized, and not “over-optimized”.

What to Check:

  • Determine what’s common among the top 10 ranked results? (How does your site compare?)
    • Title tag, description/snippet, on-page content, inbound links and quality, social media shares, domain authority, freshness of content, keyword density, does the homepage or interior page rank?
  • Review keyword synonyms highlighted in the SERPs
  • What are strong keyword modifiers that are still ranking? Here are some tools to help find keyword variations:
    • Google Analytics > Entrance Keywords to Landing Pages
    • Google Webmaster Tools > Your site on the web > Search queries
    • Google Suggest
    • Google Related Searches
  • Do you have top rankings for the keyword modifiers? Can these offset the drop in the strategic keyword ranking while you are revising your optimization tactics? Can these keywords reinforce the strategic keyword ranking?
  • Take a technical deep dive looking at crawling issues and internal linking structure
  • Perform an on-page ranking analysis using tools, data and experience (why did Google decide to rank a page that isn’t as good of a fit?)

Start Testing:

  • Use the data above to start revising the way you optimized your pages that have recently dropped – think about creating sustainable content!
  • Get all the SEO foundation basics and technical optimization cleaned up
  • Start lowering the keyword density and closely check the keyword ranking movement, traffic and conversions
  • Tweak the anchor text on inbound links to be more natural (remove low value links)
  • Tweak the anchor text on internal links to be more natural (do you have too many links pointing to a select few pages?)

Long Term Solution:

  • Re-evaluate your information architecture and directory structure. This could be preventing proper crawling and competitive keyword rankings
  • Remove any technical and crawling roadblocks. Review site load time. Poor usability could be a hindrance as well.

Tools for Support:

  • SEO analysis tools – BrightEdge, SEOmoz, Raven Tools, etc.
  • Google Analytics
  • Google Webmaster Tools
  • SERP spot checks
  • Firefox and Chrome plugins for quick spot checks of your site and competitors (i.e. Search Status)

Are there other keyword optimization tactics or experiences you would like to share? Please leave a comment below!

Posted in Content Creation, Link-Building, Search Engines, SEO, Technical Issues | Tagged

 

An Idea is Only as Good as the Strategy Behind It… AND the Course of Action You Take

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For those involved in the management of social media properties, there may be times when the creative tank is near empty for ideas on content and engagement tactics.

When this happens, social media marketers typically rally the troops in one room and brainstorm new content ideas and add them to the editorial calendar.  Some of this content is engaging and can drive followers to take action, and other content may simply be filler.

Before the “spray and pray” method is put into action, it’s important to take a step back and review your efforts to date and what you can do to make them more impactful to meet your business objectives.  Proper analysis and planning can save hours of time creating content that may have little to no impact on your goals for social media efforts.

At Fathom, we like to take a strategic approach to analyzing our client’s social efforts and mapping out a content and engagement strategy to improve key performance indicators (KPIs) that are tied to business goals.

Below is a general plan and a set of important questions to ask your team in regards to better ways to cater to your followers and attract key influencers.  A simple SWOT (Strengths, Weaknesses, Opportunities, and Threats) can help document the planning along the way.  With a laser focused approach your social efforts can be meaningful and will contribute to your goals with a great return on investment for either an internal team, an agency, or both.  Risks can lead to reward, and early adopters of cutting edge practices tied to smart analysis often times win in the long run.  What’s holding your team back from taking a more focused approach to social media?  Follow our little Twitter bird to gain insights into leading a better social campaign.

Let Goals and Objectives Drive the Tactics of Your Campaign

  • Does your social media campaign align with your overarching business goals?
  • Are you focused on quantity or quality? 
  • Do you use social media for brand visibility, or precise lead/sales generation, or both?
  • Do your social media efforts help generate inbound links and traffic with timely and high quality messaging and content distribution?
  • Do you have a plan to use social media to help influence visibility for keyword rankings in search engines?
  • Do you know your target audience?  Is it current customers, prospects, or both?
  • Are you looking to use social engagement to improve reputation and sentiment for your brand?
  • Can employee social marketing help position experts within your organization, and impact your bottom line?
  • Does social allow for a new outlet for customer service? Can it help lower other operating costs?

Audience Personas Guide a Smart Social Campaign

  • Put yourself in the shoes of your audience – what are their goals and motivations to take action online?
  • Document educated guesses – using your historical data, how can you best predict the outcomes of engaging with various segments of your audience?
  • Do you fully understand the nuances of each social channel your audience participates in, and how does it affect your messaging and interactions?
  • Personas evolve with your understanding of the ideal customer and trends in successful interactions that lead to new and repeat sales.
  • Identify actionable insights from those “aha” moments that come from a better understanding of your audience goals and motivations.
  • Prioritize your social marketing efforts to cater to the personas that matter most to your business.

Understand Your Followers by Using Existing Data to Refine Your Strategy

  • Utilize the right toolset (free and paid) to obtain the data.
  • Devote time to analyze the data and learn behaviors and trends.
  • Create categories from your audience bios, connections and interests.
  • Don’t be afraid to manipulate the data. Develop custom formulas to identify who is influential in your audience base.

Connect with Influencers Using Proper Research and Message Manipulation that Has Impact

  • Further categorize the influencers you have identified. You may be surprised with the refined segmentation.
  • Learn the topics and communities of interest to them, and their motivations to engage with brands online.
  • Who are the secondary influencers that associate with the influencers you identified?

Gather Social Insights with More Data Points to Produce a Focused Content Strategy

  • Data from Facebook, YouTube and LinkedIn can be used in conjunction to learn more about your audience’s interaction with your brand and messaging.
  • Gain additional audience demographics information that you may have overlooked.
  • Learn about the best day/time and topics to post across the social channels.

Increase Acquisition and Engagement by Using the Right Tools, Data, Experience, and Hustle

  • Utilize data to map out effective content strategies that get people to engage and take action.
  • Create a content-to-category map (with goals) to match content with the right segments of your audience.
  • Determine the percentage of activity in each content category that makes sense for your business objectives.
  • Improve your content calendar and posting schedule based on your assessment of data tied to your previous efforts.
  • Develop an outreach strategy just for influencers.
  • Utilize social media management tools (free and paid) as necessary to stay efficient.
  • Establish campaign guidelines and a follow back criteria to keep your accounts clean.

Realize Your Return by Increasing the Chance of a Tracked Conversion – Don’t Leave Money on the Table!

Calculations:

  • Value of a follower/like
  • Value of trending topic retweet or share

Tracking:

  • Coupon codes / Tracked links
  • Unique call tracking number

Analytics:

  • Segmented traffic and conversions
  • Understand multi-channel funnels

Lead-gen:

  • Consider non-branded outreach (based on keyword monitoring)
  • Use a social CRM solution to close the loop on obtained business

Your evolution of social media for business might be in the early stages, or you are well on your way to success – regardless of where you are at, you have probably realized that social is a new way of doing business, just like the fax machine and e-mail once were years ago.  If you are new to the medium or hesitant to be more aggressive, consider the lost opportunity of not participating in conversations online with your audience.  People are looking to solve problems online, and need to know you exist to help them. 

Make it a long term goal for your social media campaign to produce a positive return on investment based on your activities and focus on the results that really matter.  Social is not difficult to get started in, but doing it for the right reasons and with proper execution that produces results… now that’s the hard part!

Posted in Content Creation, Online Marketing, Social Media

 

iOS Apps (iPhone & iPad) for Online Marketers

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My trusty iPad or iPhone rarely leave my side at client or internal meetings. Not only do they increase my productivity, but they keep me sane, organized and on track. Over the year I have compiled a list of my favorite iPhone and iPad apps used at Fathom for managing tasks, and at home while reading about the industry. Other Fathom iOS (iPhone and iPad) users have helped contribute to this list, and I would love for others to leave a comment below with your favorite apps that help with online marketing. We will look to continue adding to this list, so please bookmark this post and stay tuned!

Last updated: 12/22/2011

Continue reading →

Posted in Online Marketing

 

Google Making Search More Secure – How Does It Impact Us? [VIDEO]

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On Tuesday, October 18th, Google Analytics announced a change to make its personalized search data more secure. Numerous search engine marketing professionals have weighed in on the situation with their opinions and speculation as to why Google made this change and how it impacts the online marketing world. Some folks are up in arms, and others are optimistic this change is for the better. The search engine marketing team at Fathom is on top of these changes, and we got together to discuss what’s going on and how it impacts what we do for clients.

Please take a few minutes to watch the video and see what we think will happen next. We would love for you to leave a comment below with your questions, opinions, insights, frustrations, or speculations!

You can also reach out to each of us on Twitter to further discuss the topic!
@KurtKrejny, @MattKeough, @CliffyKOnline, @Beth_Strukelj

Posted in Analytics, Google, Search Engines

 

Simplified Holistic Online Marketing: PPC & SEO Working Together

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In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns. In this post I’ll focus on how a PPC and SEO campaign can be optimized together to achieve keyword visibility that delivers results and revenue growth.

Paid and Organic Search Working Together

Higher visibility and conversion rates when both paid & organic listings are present
This strategy is pretty straightforward. Often we hear companies want to reduce paid search spend if they obtain a top organic keyword ranking; however, there is the risk of losing prime real estate in competitive search spaces. If your ROI is remaining positive for both, then why would you want to pause your paid campaign? Let both listings support each other for optimal results.

Share top-converting keyword data
Keyword research tools provide part of the data needed to pick quality paid and organic keyword sets. The most actionable keywords and opportunities are the ones that are converting at a higher rate and turning into sales. Make sure to share this information between teams to build new content that can be found organically, and to create new ads for people in the final buying stages.

Use best-performing paid CTAs in organic Title Tag, Meta Descriptions and content
This is such a simple concept, but it can provide a nice boost to click-thrus from your organic listings. Optimizing a page for rankings, traffic and conversions is an art form and can take time, but real-time results from paid search can be applied to organic pages for a quick boost at a low risk. Your best- performing ad calls-to-action can take out some guesswork on writing an enticing Title Tag and Meta Description. Once you find a version that is improving conversion, make sure to tweak your on-page content and conversion funnel paths.

Segment keywords for different initiatives
Paid search provides timely information about specific campaigns tied to highly relevant landing pages. For example, a person that downloaded a whitepaper may be in a different buying stage than someone that is scheduling a demo. Placing these keywords into segments can help create specific organic landing pages that will improve conversion rates. Many times we place all call-to-action funnels on one page and hope for the best. Serving up the best page for these different types of visitors at first entry can drastically increase the chance they convert rather than bounce.

Integrate shopping feeds
On the organic side of search we help our clients manage e-commerce shopping feeds in the major search engines. By connecting this feed to your paid ads, you can make them stand out and get people directly to product checkout pages. Any way you can reduce the number of clicks it takes people to find what they want is important to the conversion funnel. It’s important to stay current with the beta tests Google and Bing continue to roll out for shopping results.

Use internal site-search data to create highly targeted, branded paid ads
A paid search landing page may not always be the best option to get someone to a very specific page on your site when they are looking for information crucial to the buying process. Consider using internal site search data to mine for keywords people are using once they arrive to your site. Finding the right information on large websites can be a challenge… so before people even get to your site search, attempt to serve them up a highly targeted paid search ad to save them time. A good example of this can be for someone searching for technical specs or reviews for a costly product. Once they have all their questions answered and feel comfortable in the product, they are ready to buy!

Google Places and local business extensions
People that are looking for your company in your geographic vicinity can be top conversion prospects if you get them all the information they need. Having an optimized Google Places page ensures the searcher knows your exact location, store hours, forms of payment, and can read helpful customer reviews. Syncing this page with your local paid extensions improves visibility and increases the chances that person will visit your location in person.

Combat negative PR
People are going to talk about your company online whether you like it or not. Disgruntled customers or even cut-throat competitors will threaten your online reputation. Organic search listings and items like Google Suggest can be hard to influence for your brand if others are writing negative reviews and articles. A timely defense mechanism to offset damage is to set up paid campaigns for your brand along with modifiers that are affecting you. Words like “reviews,” “complaints,” “scam,” and “rip off” should be targeted as soon as you see them pop up. You may be surprised at the traffic you can generate to your own properties by placing some creative ads to help answer customer questions for negative PR.

Social media visibility (Facebook, LinkedIn, Twitter, YouTube)
On the organic side of search we spend a lot of time helping our clients optimize for the major social channels for both branded and non-branded keywords. Each of the major social channels allows for paid ads that can help increase the visibility of the social profiles. Use paid options to send more targeted traffic to your Facebook page and Twitter profile. Make sure your pages/profiles offer something of value like a white paper or contest to keep your audience engaged and coming back for updates. LinkedIn ads also can be a great way to promote a timely white paper to a specific audience. YouTube also offers nice text- and link-overlay calls-to-action on your videos when you connect your Google Adwords account with a minimal daily budget. Don’t be afraid to spend money to make money! Properly tracking all these efforts will quickly show you what works and what does not.

Test the long-term viability of organic keywords
Paid search allows you to show up quickly for keywords in top positions while you are working towards a top organic ranking. If you are seeing these keywords convert from the paid side, then they are likely good candidates for organic optimization. Take action on these keywords by weaving them into your content and creating keyword-focused landing pages that solve searchers’ problems.

Test lead-capture forms on paid landing pages and apply them to your top organic pages
Learn the qualities of a top-converting paid landing page and incorporate the best elements into your organic landing pages. Tools like Click Tale and Crazy Egg will show you how people interact with your pages. Are people clicking on a graphic without a link and expecting something? Simple tools can uncover usability issues across your entire site to fix in order to improve conversions.

What works for your campaigns?
I’d like to encourage readers to leave comments about the holistic online marketing tactics that have produced results and revenue for their campaigns. Stay tuned for upcoming blog posts in this holistic online marketing series!

Posted in Conversion Optimization, E-commerce, Keyword Research, Local Search, Online Marketing, Paid Search, Reputation Management, SEO, Social Media, Usability

 

Simplified Holistic Online Marketing

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In the last year Fathom has been dedicated to further educating our internal team and clients about the tremendous synergy that can happen when all online marketing efforts come together to generate revenue. From SEO to Video, and everything in between, we have seen great success when our individual service offerings overlap and intersect to support our clients’ business objectives to generate a favorable return on their investment (ROI).

I have used the graphic below for some internal training presentations and wanted to share it here to illustrate how simple holistic online marketing is and how all components can work together to generate revenue.

Holistic Online Marketing Infographic

The driving force behind all online marketing efforts is the website. The website conveys a message, solves problems and gets an audience to take action in some way, shape, or form. Keywords help build a strong foundation for the website. Whether they are branded, non-branded, or both – the content needs to support these keywords and build strong themes that get noticed by search engines and people looking for the website. The website and supporting content needs to be usable and provide an excellent experience for the end user.

When a website is structured to accommodate the four key areas of online marketing (Organic, Paid, Email, and Video) it is in a great position for success. There are other components that fall into these key areas including (social, public relations, link building, local, and mobile). Naturally the Organic area encompasses many components and allows for many touch points of improving the website, so I will consider it a crucial area that drives long term success. After all, if your website can’t be crawled by engines, how will users find it from keyword searches, and how will your videos be seen, or your e-newsletter subscribed to, etc., etc.

No matter what areas you are focused in, they need to work in tandem to get visitors to the site with the intention of converting them. If you play your cards right and optimize all of these areas for keywords that cater to your audience your visibility will naturally increase across the web. Increased visibility supports quality traffic that can persuade the visitor to take action and produce revenue for the website. When we measure all of these combined efforts we can clearly see how they impact ROI. Is that a simple enough example?

It is simple in theory, however many online marketing professionals know how difficult it can be to achieve these results… especially if they have worked with a lesser known brand in a highly competitive space. That is the true test of grit and determination. Cooperation and commitment are also major factors on how successful a campaign will be. The key to holistic online marketing success is establishing realistic goals supported by a sound strategic game plan. The perseverance to carry out all efforts (or tasks) to get results (while producing a return) can be daunting at times, but is definitely attainable. One great aspect of online marketing is the quick turnaround to keep things on track. If a strategy doesn’t work out, there is the opportunity to review the measurements, and adjust accordingly. At Fathom we are continually measuring, analyzing the results, and adjusting strategy to keep results going in the right direction.

In the coming weeks I’ll be providing insight on how the key areas of online marketing work together to produce results. I welcome any comments, additional strategies or success stories about your experiences with holistic online marketing campaigns!

Read Part 2 of this series: PPC & SEO Working Together

Posted in Online Marketing

 

Search Engine Marketing NewsWire – April 2011

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To Be Witty or Not To Be: The Great SEO Headline Debate
Google is killing creative headline writing. If you’re a publisher who wants to make money on the Web, instead of using a traditional witty headline, you inject the exact keyword phrases around a hot topic and aim to piggyback on heavy Google search traffic for that term. If you’re lucky, that content brings a bunch of new visitors to your site, and advertisers pay you accordingly. This kills witty headlines.

Don’t Forget to Test!
It is an exciting time for email. Every week it seems there is a new design and feature being adopted. As you get psyched going through your inbox, I want to remind you not to forget about YOUR subscriber.

Will Google +1 Give the Stamp of Approval to Your PPC Ads?
Find out how the new Google +1 is going to affect your PPC Ads. It won’t directly impact Quality Score, but it could have an indirect effect through CTR.

Do You Want 1 Million Views on Your YouTube Channel?
So you have a YouTube channel. How do you know if it is actually working in your favor? While it may seem like you have to be a genius to create a YouTube channel that can generate 1 million views, there are actually simple ways that every user can optimize their channel.

Do NOT Use Call Tracking for Google Places
Do you currently use call tracking for your Google Places listing? If you do, you may want to reconsider your tracking strategy.

Posted in Online Marketing

 

Optimize Your Social Media for Success

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Optimize Your Social Media for Success
View more presentations from Fathom.
Posted in SEO, Social Media

 

Search Engine Marketing NewsWire – March 2011

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7 Easy Ways to Annoy Your Website Visitors
When it comes to increasing conversions – whether you’ve attracted a visitor from a search engine ranking, a PPC ad, or a targeted email with a link back to your website – there’s no better way to see numbers take a nosedive than by annoying your visitors.

Why Your Best Practices are Costing You Money
There are a lot of common email best practices most of us follow. Don’t use long subject lines, keep your copy short and avoid image calls to action, just to name a few. These are called “best practices” for a reason and they will work well in most situations, but they might also be holding you back.

Should You Jump on the Facebook Advertising Bandwagon?
There’s no doubt about it – Facebook has changed us. Not only has it changed the way we interact with friends and family, it has also changed the way advertisers communicate with customers. Just how dramatic is this change? Well, to put it into perspective, Facebook accounted for 4.7 % of the total U.S. online ad market last year. In 2011, that share is expected to grow to a staggering 7.7%! So why is Facebook taking such a drastic toll on paid search?

Video Transcripts and Closed Captioning: Where Optimization and Accessibility Meet Back on the Other Side
As you’ve become more online video savvy over the course of the last year or two, you’re probably feeling fairly confident in your videos from an SEO standpoint. You’ve been writing your scripts with keywords in mind. Your video titles, descriptions, and tags are researched and keyword-focused to correspond with your content and the trending industry terms. You’ve built a fan base on your YouTube channel and have subscribers that come back to watch your new videos as they launch.

10 Reasons to Use Local Online Marketing
There are many reasons to start using local online marketing as a tool to benefit your business and discover a new stream of revenue for your company right in your back yard! Some reasons might be tactical, like to gather competitive intelligence about the market around your business and get a feel for the demand for your product or service. Other reasons might be more tangible, like to increase the traffic to your website and physical storefront to increase your sales in a targeted area.

Posted in Online Marketing

 

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