Today on Fathom That?!, Master of Google Analytics, Cliff Karklin, talks about the potentials you can reach with advanced segments in Google Analytics. He talks about segmenting data like branded and non-branded traffic or visitors that converted/completed transactions and other advanced settings.

You may think that you are getting all you can get out of your analytics; but without some of these segmentation tricks, you could be missing out on some big data that could turn into huge results!

Thanks for checking out this week’s edition on Fathom That?! Stay tuned next Thursday for more digital marketing updates and tips.

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