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OUR PEOPLE

Fathom’s 145+ people believe that all investments in marketing and advertising must be held highly
accountable. Our mission statement, “Inspiring Transformation,” is the embodiment of our operating philosophy. Our goal is to use digital marketing to inspire transformation and create prosperity for our clients, their employees, customers, shareholders and stakeholders. We’re obsessively focused on results that matter – delivering profitable revenue to our clients. We love what we do, and we can’t wait to share our knowledge and expertise with you. We’re excited to meet you!

Turning Vision Into Reality.

Under the direction of Scot Lowry, President and CEO, our leadership group is responsible for guiding the company’s vision, short- and long-term strategies, and putting the right people in the right places. Concentrating on product lines, customer service, sales/business development, and the overall financial picture, together this group etches goals and revises numbers on an erasable wall deep in the executive quarters of Fathom’s Cleveland base. After charting out company-wide priorities by quarter and year, they then marshal the resources to make them happen.

Scot Lowry

President & CEO

Kevin Shaw

Chairman

Kevin Herendeen

Chief Financial Officer

Bill Balderaz

President, Columbus

Amy Marshall

Chief Operating Officer, Columbus

Jeff Herrmann

Chief Revenue Officer

Joe Soltis

VP, Operations

Tracie Roberts

VP, Client Services

Rob Ament

VP, Search & Advertising | COL

Steve Kessen

VP, Enterprise Solutions

Drew Kraemer

VP, Retail and E-commerce

Elizabeth Lynch

VP, Leadership Dev.

The People

Scot Lowry
President & CEO

Scot Lowry joined Fathom in 2007. He is also the president of PromiseONE, LLC, a Beachwood, Ohio-based investment company whose partnership with Fathom coincided with his arrival. Prior to Fathom, Scot gained leadership development and management experience with diverse service organizations, including real-estate development, construction management and health care information systems businesses. His experience is with companies ranging in size from start-ups to $100+ million private companies. Scot is a graduate of the University of Florida and the Weatherhead School of Management at Case Western Reserve University (MBA).

Kevin Shaw
Chairman

Kevin Shaw became Chairman of Fathom in 2007. Kevin is also co-founder of PromiseONE and owner of Thunderbay Enterprises (TBE), a firm which invests in private companies. Prior to forming TBE and PromiseONE, Kevin served as President/CEO of NCS Healthcare, a publicly traded institutional pharmacy. He co-founded NCS in 1986, led its public offering and ran the company until its sale in 2003. AtNCS, Kevin acquired in excess of 50 companies. Prior to NCS, he was employed by McKinsey & Company and Owens Corning Fiberglass. He serves on the board of Erie Plastics, Federal Process Company, and several private companies. Kevin is a graduate of Harvard College and Stanford Graduate School of Business (MBA).

Kevin Herendeen
CFO

Kevin joined Fathom in May 2010. Kevin earned his CPA in 1988, and began working for public accounting firms, high-risk auto insurance companies, and brokerage firms. He held the office of VP of Finance at Victoria Financial Corporation, a high-growth company growing from $10M in revenue in 1990 to $65M in revenue in 1995. From 1995 to 2008, Kevin operated as VP & Controller, CFO and COO at Harris InfoSource, where he was responsible for four acquisitions. He was also the lead in the sale of the company to D&B in 2001. At D&B, Kevin served as VP of Small Business Credit Sales, responsible for multiple locations with more than 300 sales and support personnel, and over $100M in revenue. Kevin held the title of CFO for Life Settlement Insights LLC in Solon, Ohio, until it was sold to an insurance company in Pennsylvania in 2009.

Kevin also serves in the capacity of Board Advisor for Cole Information of Omaha, Nebraska.

In his spare time, Kevin enjoys coaching his son’s youth basketball team, attending his daughter’s premier league soccer games, and traveling with his kids and wife Kelly.

Bill Balderaz
President, Fathom Columbus

Prior to launching Webbed Marketing (the previous name of Fathom Columbus), founder Bill Balderaz worked with some of the largest publishers in the world to plan, execute and measure Internet marketing programs. He began working on search engine optimization, pay-per-click advertising and link-building in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at events sponsored by the Public Relations Society of America, the American Marketing Association and the National Fuel Funds Network. Bill holds a bachelor’s degree in public relations journalism from Bowling Green State University and an MBA from Franklin University.

Amy Marshall
Chief Operating Officer, Fathom Columbus

Amy Marshall joined Fathom Columbus (at the time, Webbed Marketing) as a partner in 2007. Amy has more than 15 years of marketing and sales experience. Before joining Webbed Marketing, she held positions at successful international software companies such as Sterling Commerce and Quest Software, focusing on product marketing and global channel development. She has led international marketing campaigns for flagship products and her work has been recognized by the media, the industry and her channel partners. During her tenure with Quest her product line was recognized by TechEd in 2007, winning the “Best of Award for the SharePoint Category.” Her progressive Internet marketing strategies focus on using communities and Web 2.0 technologies to help businesses grow. Amy has extensive experience in working with technology companies through mergers and acquisitions. She holds bachelor’s degrees in international business and Japanese.

Jeff L. Herrmann
Chief Revenue Officer

Jeff L. Herrmann joined Fathom in 2011 to lead sales and business development to continue Fathom’s progress on a solutions-based approach to drive growth and results for clients.

Formerly based in New York City and Chicago, Jeff is a 15-year veteran of The Nielsen Company. With a career emphasis on developing performance metrics for digital media platforms, his clients have run the gamut from large-cap Fortune 100 companies to start-ups seeking to obtain funding. Notable client engagements include: CNN, Disney, Time Warner, Procter & Gamble, Microsoft and Sony Computer Entertainment.

Jeff’s depth of knowledge across mobile, social media and online video platforms is complemented by his experience in traditional marketing which results in helping clients deploy the best mix of strategy and tactics to drive results. Regarded as an industry expert on the digital media ecosystem, Jeff has presented at conferences across North America, Europe and Asia over the past decade.

Jeff holds an MBA from the University of Chicago, Booth School of Business with concentrations in Finance and Economics, and a BA from the School of Journalism and Communications at The Ohio State University. Jeff, his wife and two children have resettled in Northeast Ohio after living in Chicago, New York and San Francisco.

Tracie Roberts
VP, Client Services

Tracie has been with Fathom since it was founded by Bill Fox. She is a 14-year veteran in the Internet industry. Tracie has extensive operations and client relationship management experience related to website development and all facets of online marketing. Tracie was responsible for implementing the foundation of Fathom’s disciplined approach to delivering online marketing services that has allowed it to become an industry leader. Her team handles more than 150 clients, including Eaton Corp., Cleveland Clinic, Bissell, Kent State University and Career Education Corp.

Joe Soltis
VP, Operations & Product Development

Joe Soltis has been an Internet marketer since 1997. He owned several businesses in the Web design and marketing field, as well as in the discount medical benefits and credit card processing industries, all of which received 90% of their new clients through successful Internet marketing campaigns. In 2005, he moved to Fathom to be part of yet another entrepreneurial company. He and his staff have successfully run the Internet marketing campaigns of more than 175 companies.

With an emphasis on Internet marketing best practices through rigorous A/B testing and market research, Joe guides the marketing strategies of many companies in a variety of industries. His focus and passion is driving results and revenue for all clients and companies he works with.

Joe Soltis’ works have been published in a series of videos and white papers on email marketing best practices, pay-per-click best practices, and several industry-specific guides for higher education and healthcare. He has been invited to speak at several conferences.

Joe is a graduate of The Ohio State University. He lives with his wife, Becky, and their three children in suburban Cleveland.

Elizabeth Ainslie Lynch
VP, Leadership Development

liz_smallElizabeth is responsible for recruiting employees and executing professional-growth programs once they arrive. She established and maintains Fathom’s Leadership Development Program, in addition to handling HR issues and conflict management. In her former position as the director of email marketing operations, she was responsible for the growth, retention and maintenance of all email marketing clients, in addition to managing a group of 12 account executives, marketing specialists and programmers.

Elizabeth holds an Executive MBA from Weatherhead School of Management at Case Western Reserve University. She also holds a BA in psychology from Miami University of Ohio.

Steve Kessen
VP, Enterprise Solutions

kessen_steveSteve leads Fathom’s innovative approach to analytics and digital marketing, working primarily with enterprise clients. He started his career at Ernst & Young as a CPA in the State of Ohio, eventually shifting tracks to become vice president and general manager at TeamWork Online, where he worked with more than 750 of the top brands in sports, including the NBA, NFL, NHL MLB, NASCAR, and ESPN Wide World of Sports.

Prior to his role at TeamWork Online, Steve was one of the first ever dedicated analytics professionals in the professional sports business for the Cleveland Cavaliers.

Steve holds an MBA from the Case Western Reserve University, Weatherhead School of Business and a BBA in Accounting from Kent State University. In addition to Steve’s full-time role at Fathom, he is also an adjunct professor at the Georgetown University Master of Sport Industry Management program. Steve resides in Northeast Ohio with his wife and son.

Drew Kraemer
VP, Retail and E-commerceDrew_Kraemer

Drew Kraemer currently serves as VP of retail and e-commerce at Fathom. Drew is a goal-oriented professional with a successful track record working with a variety of clients across all industries. He has been able to provide clients with innovative and entrepreneurial strategies to exceed their online marketing goals. Drew works with clients to integrate their business strategies into successful digital marketing strategies to increase brand awareness and drive revenue. With a focus on high ROI, he has also successfully built online marketing strategies for clients to drive revenue by utilizing paid, owned, and earned media.

Drew has worked with several satisfied clients including Eaton Corporation, Brand Muscle, Speck Products, KeyBank, Bissel, Kirby, American Greetings, and YouSendIt. Drew holds a degree in Sports Marketing from Bowling Green State University and is currently pursuing is MBA at the Weatherhead School of Management at Case Western Reserve University. He is an active member of the eMarketing Association and the Cleveland Professional 20/30 Club. Drew, his wife Keri, and their daughter Brielle reside in the greater Cleveland area.

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