Under the direction of Scot Lowry, President and CEO, our leadership group is responsible for guiding the company’s vision, short- and long-term strategies, and putting the right people in the right places. Concentrating on product lines, customer service, sales/business development, and the overall financial picture, together this group etches goals and revises numbers on an erasable wall deep in the executive quarters of Fathom’s Cleveland base. After charting out company-wide priorities by quarter and year, they then marshal the resources to make them happen.
Scot Lowry, President & CEO
Scot Lowry, CEO, joined Fathom in 2007 when he and Kevin Shaw acquired the company during the transition from early stage investors to the long term ownership structure currently in place. Prior to Fathom, Scot held leadership positions with complex service organizations in real-estate development, construction management, finance, sports and recreation facilities and health care information technology. Scot’s studied Finance and Entrepreneurship with degrees from the University of Florida (BS) and the Weatherhead School of Management at Case Western Reserve University (MBA). Scot is on the boards of Promise Partners Entrepreneurship Incubator, BVU’s Center for Non-Profit Excellence, Engage!Cleveland Young Professional Catalyst and The Congregation of St. Joseph’s River’s Edge Center for Reflection and Action. Scot is passionate about creating scalable, purpose–rich cultures that encourage people and organizations to reach for their full potential, capture their dreams and make positive contributions in the world.
Kevin Shaw, Chairman
Kevin Shaw became Chairman of Fathom in 2007. Kevin is also co-founder of PromiseONE and owner of Thunderbay Enterprises (TBE), a firm which invests in private companies. Prior to forming TBE and PromiseONE, Kevin served as President/CEO of NCS Healthcare, a publicly traded institutional pharmacy. He co-founded NCS in 1986, led its public offering and ran the company until its sale in 2003. At NCS, Kevin acquired in excess of 50 companies. Prior to NCS, he was employed by McKinsey & Company and Owens Corning Fiberglass. He serves on the board of Erie Plastics, Federal Process Company, and several private companies. Kevin is a graduate of Harvard College and Stanford Graduate School of Business (MBA).
Kevin Herendeen, Chief Financial Officer
Kevin joined Fathom in May 2010. Kevin earned his CPA in 1988, and began working for public accounting firms, high-risk auto insurance companies, and brokerage firms. He held the office of VP of Finance at Victoria Financial Corporation, a high-growth company growing from $10M in revenue in 1990 to $65M in revenue in 1995. From 1995 to 2008, Kevin operated as VP & Controller, CFO and COO at Harris InfoSource, where he was responsible for four acquisitions. He was also the lead in the sale of the company to D&B in 2001. At D&B, Kevin served as VP of Small Business Credit Sales, responsible for multiple locations with more than 300 sales and support personnel, and over $100M in revenue. Kevin held the title of CFO for Life Settlement Insights LLC in Solon, Ohio, until it was sold to an insurance company in Pennsylvania in 2009. Kevin also serves in the capacity of Board Advisor for Cole Information of Omaha, Nebraska.
Steve Kessen, Chief Operating Officer
Steve leads Fathom’s innovative approach to analytics and digital marketing, working primarily with enterprise clients. He started his career at Ernst & Young as a CPA in the State of Ohio, eventually shifting tracks to become vice president and general manager at TeamWork Online, where he worked with more than 750 of the top brands in sports, including the NBA, NFL, NHL MLB, NASCAR, and ESPN Wide World of Sports. Prior to his role at TeamWork Online, Steve was one of the first ever dedicated analytics professionals in the professional sports business for the Cleveland Cavaliers. Steve holds an MBA from the Case Western Reserve University, Weatherhead School of Business and a BBA in Accounting from Kent State University. In addition to Steve’s full-time role at Fathom, he is also an adjunct professor at the Georgetown University Master of Sport Industry Management program. Steve resides in Northeast Ohio with his wife and son.
Sean Wenger | EVP, Client Services
Sean joined Fathom in 2014 and currently leads the Client Services and Sales organizations. Sean spent most of his career with Johnson Controls, where he held several roles including sales, sales management, operations, and multiple general management positions. Sean has a passion for the education space and supporting our clients in the areas of strategy, sales process, technology deployment, and revenue generation. Sean holds a MBA from Case Western Reserve University. Outside of Fathom, Sean is active in the non-profit community and sits on several boards including the Center for Arts-Inspired Learning. Sean resides in Northeast Ohio with his wife Katie and their children Alec and Meredith.
Stephen Epple | EVP, Solutions
Stephen Epple, Vice President of Nurture Marketing, has been with Fathom for 5 years. With his energy and depth of experience in business operations, technology, strategy and nurture he has led the evolution of the Nurture Solutions Team at Fathom. His leadership and 10+ years of experience helps build transformational partnerships with clients and continuously raises the standards. Stephen supports email, marketing automation and, as a former Salesforce admin, supports our CRM consulting practice. He has worked with clients across B2B and B2C verticals including Healthcare clients like Cleveland Clinic, Cardinal Health and Temple Health.
When he’s not designing nurture strategies, he enjoys spending time with his wife and two sons. His personal philosophy is that routine will set you free. But routine, plus technology will unleash you and your marketing programs. This belief constantly pushes him to utilize technology to its fullest. Stephen has a life-long love of learning which keeps him always striving to raise standards for him and his clients.
Efi Golan | VP, Analytics & Technology
Efi Golan is responsible for leading a team of talented technologists to build and sustain excellence in analytics and technology throughout the organization to strengthen Fathom and our partners in achieving a competitive advantage. Efi has more than 20 years of experience in the developing and implementing technology and analytics solutions for B2B, B2C, education, healthcare and high-tech industries. His experience and skill set has granted him a unique perspective, from which he better helps companies align and seamlessly blend technologies and insights to grow their business.
Efi holds a degree in marketing with focus on hi-tech. In his free time, he is fascinated with Marcus Aurelius (“The Obstacle is the Way”), growth (“Things You Don’t Know, You Don’t Know”) and enjoys following local and international sports with his two young daughters.
Elizabeth Lynch | VP, Leadership Development
Elizabeth is responsible for executing professional-growth programs to Fathomers. She established and maintains Fathom’s Leadership Development Program, in addition to handling HR issues and conflict management. In her former position as the Director of Email Marketing Operations, she was responsible for the growth, retention and maintenance of all email marketing clients, in addition to managing a group of 12 Account Executives, Marketing Specialists and programmers. Elizabeth holds an Executive MBA from Weatherhead School of Management at Case Western Reserve University. She also holds a BA in psychology from Miami University of Ohio.
Stephen Lehner | VP, Solutions Consulting
Stephen joined the Fathom team in 2012, and today serves as the VP of Solutions Consulting. The common thread of his work is enabling customer engagement; aligning clients with the tools, resources and strategic approaches necessary to achieve success against the most important company metrics. Stephen has spent the vast majority of his career in digital marketing in both sales and account management roles working for technology and marketing service providers. He’s had the opportunity to partner with Fortune 500 companies, higher education institutions, healthcare organizations and technology providers to scope, implement and manage full scale marketing initiatives. Outside of work, you’re likely to find him camping with his family, at the race track, or immersing himself in the world, which is club soccer with his two daughters.
Kelsey Fyfe | VP, Client Services
Kelsey Fyfe, Vice President of Client Services, has been with Fathom since 2013. With her passion, energy, and knack for translating marketing strategies into business outcomes, she supports Fathom’s clients and account managers. Her Project Management (PMP®) certification, rigor, and high expectations around delivering unrecognized needs aim to ensure clients have a 10/10 experience every time they interact with Fathom.
Kelsey holds a BS in Marketing and International Business and a BA in Spanish from the University of Dayton. She has spent her career to date within digital marketing. When Kelsey is not collaborating with clients and client teams to solve complex marketing challenges, she enjoys spending time with her family camping at state and national parks across the USA. Some of her favorite personal mantras are: “Don’t agonize, organize” and “If you want to get something done, give it to a busy person.”
Doug Fogwell | VP, Client Services
Doug joined Fathom in 2016 and is currently supporting the Clients Services team as Vice President. He has been involved in building and leading marketing teams in various industries, including financial, travel, Internet/technology, telecommunications and security. A former Fathom client, Doug has spent most of his career as a marketer and brings a unique perspective and passion for serving Fathom clients to his role. Doug earned his MBA from the Kellogg School of Management at Northwestern University and his undergraduate degree from Indiana University. He and his wife live in the western suburbs of Chicago and enjoy family trips with their three wonderful adult children and their families.
Matt Kraus | VP, Paid Media
Matt is responsible for leading and growing the Paid Media team at Fathom. He has over 15 years of digital marketing experience managing teams, developing reporting applications, creating and executing integrated digital strategies and working with multiple 3rd party bidding platforms. Matt’s experience ranges from agency side to working for both Yahoo! and Sears Paid Search teams. Matt has a B.S. in Psychology from Pittsburg State University and was an All-Conference player on the baseball team. After graduating from college Matt signed with the Kansas City Royals and played in their minor league system. He currently lives in the Northwest suburbs of Chicago and has two children and enjoys sports, playing golf, coaching his kids’ sports teams and being a dad.