eMarketer has a good report entitled ‘Who’s Watching User-Generated Video?‘.
So, good question. Who is watching videos? First, let’s talk about how many videos YOU are watching. 22 BILLION in 2007!
User-generated videos (UGVs) tallied 22 billion views in 2007, up 70% over 2006, according to Accustream iMedia Research’s “UGV 2005 – 2008: Mania Meets Mainstream” report. Paul A. Palumbo, research director at Accustream, told eMarketer that the 22 billion views was a worldwide figure. In other words, user-generated videos on US-based Web sites drew 22 billion views from users worldwide.
There’s no question that people are watching videos online. The bigger question is why they are watching them. Could it be that the writer’s strike is driving more TV viewers online? Could it be that people are just tired of reading? It’s probably a myriad of those things and more.
Good online videos tell stories more effectively than text. Online video provides a unique opportunity for your business to have face-to-face interaction with your customers, even if they are on the other side of the globe.