We operate in a digital world today where attention spans are down, information overload is common, and engagement channels are driven by the audience. To tackle this, marketing departments at colleges and universities are adopting marketing automation as part of their communication strategy to engage prospective, current and former students.
In this webinar, join The Ohio State University, Marketo, and Fathom as we talk about:
- How marketing automation is leading a shift in how colleges and universities market
- How marketing automation can personalize the student journey
- How data drives more meaningful conversations during enrollment
- How to know when you’re ready for marketing automation